NOW ServiceNow
NYSE · SEC CIK 1373715 · EDGAR
- Bought, last 12 months
- $3.00M 1 purchases by 1 insiders
- Sold, last 12 months
- $9.26M 27 sales by 10 insiders
- Filings on record
- 856 since 2021-07-08, latest 2026-09-01 18:29
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| McDermott William R | COB, CEO, Dir | $3.00M | — |
| Canney Jacqueline P | Chief People, AI Enblmt. Off | — | $2.36M |
| Fipps Paul | Pres, Gbl Customer Ops | — | $2.06M |
| Sands Anita M | Dir | — | $1.48M |
| Chamberlain Paul Edward | Dir | — | $1.08M |
| Mastantuono Gina | Pres, CFO | — | $689.7K |
| Tzitzon Nicholas | Vice COB | — | $431.7K |
| McBride Kevin Thomas | Principal Accounting Off | — | $383.9K |
| ELMER RUSSELL S | Special Counsel | — | $378.0K |
| Jackson Lawrence | Dir | — | $214.7K |
Transactions 1,396
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-11-12 | 2025-11-07 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +78 | 508.58 | +18% | $0 |
| DM | 2025-11-12 | 2025-11-07 | NOW | McBride Kevin Thomas | Principal Accounting Off | M - OptEx | $0.00 | +532 | 5,254 | +11% | $0 |
| DM | 2025-11-12 | 2025-11-07 | NOW | McBride Kevin Thomas | Principal Accounting Off | F - Tax | $861.87 | -254 | 5,334 | -5% | -$218.9K |
| D | 2025-11-12 | 2025-11-07 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $861.67 | -212 | 3,226 | -6% | -$182.7K |
| D | 2025-11-12 | 2025-11-07 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +438 | 3,438 | +15% | $0 |
| D | 2025-11-12 | 2025-11-07 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $861.87 | -425 | 12.6K | -3% | -$366.3K |
| D | 2025-11-12 | 2025-11-07 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +789 | 13.0K | +6% | $0 |
| D | 2025-11-12 | 2025-11-07 | NOW | Zavery Amit | Pres, COO, CPO | F - Tax | $861.87 | -2,181 | 8,434 | -21% | -$1.88M |
| D | 2025-11-12 | 2025-11-07 | NOW | Zavery Amit | Pres, COO, CPO | M - OptEx | $0.00 | +4,056 | 10.6K | +62% | $0 |
| M | 2025-09-02 | 2025-08-28 | NOW | McDermott William R | COB, CEO, Dir | S - Sale | $916.63 | -5,825 | 10.3K | -36% | -$5.34M |
| M | 2025-09-02 | 2025-08-29 | NOW | Sands Anita M | Dir | S - Sale | $915.11 | -1,097 | 10.1K | -10% | -$1.00M |
| 2025-08-21 | 2025-08-19 | NOW | McDermott William R | COB, CEO, Dir | S - Sale | $900.00 | -1,585 | 12.4K | -11% | -$1.43M | |
| 2025-08-21 | 2025-08-20 | NOW | Fipps Paul | Pres, Gbl Customer Ops | S - Sale | $895.06 | -1,452 | 456.58 | -76% | -$1.30M | |
| 2025-08-21 | 2025-08-20 | NOW | ELMER RUSSELL S | GC | S - Sale | $884.26 | -1,698 | 4,332 | -28% | -$1.50M | |
| DM | 2025-08-19 | 2025-08-15 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $867.24 | -2,814 | 13.8K | -17% | -$2.44M |
| D | 2025-08-19 | 2025-08-18 | NOW | Mastantuono Gina | Pres, CFO | S - Sale+OE | $866.45 | -1,762 | 12.2K | -13% | -$1.53M |
| DM | 2025-08-19 | 2025-08-15 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +5,232 | 14.2K | +58% | $0 |
| DM | 2025-08-19 | 2025-08-15 | NOW | McBride Kevin Thomas | Principal Accounting Off | M - OptEx | $0.00 | +767 | 5,311 | +17% | $0 |
| DM | 2025-08-19 | 2025-08-15 | NOW | McBride Kevin Thomas | Principal Accounting Off | F - Tax | $867.24 | -365 | 4,999 | -7% | -$316.5K |
| D | 2025-08-19 | 2025-08-15 | NOW | McBride Kevin Thomas | Principal Accounting Off | S - Sale+OE | $851.77 | -280 | 4,654 | -6% | -$238.5K |
| DM | 2025-08-19 | 2025-08-15 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +3,195 | 4,742 | +207% | $0 |
| DM | 2025-08-19 | 2025-08-15 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $867.24 | -1,633 | 4,589 | -26% | -$1.42M |
| D | 2025-08-19 | 2025-08-18 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $866.45 | -1,562 | 3,027 | -34% | -$1.35M |
| DM | 2025-08-19 | 2025-08-15 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $867.24 | -1,347 | 4,566 | -23% | -$1.17M |
| D | 2025-08-19 | 2025-08-18 | NOW | Tzitzon Nicholas | Vice COB | S - Sale+OE | $866.45 | -1,719 | 3,000 | -36% | -$1.49M |
| DM | 2025-08-19 | 2025-08-15 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +2,782 | 4,647 | +149% | $0 |
| D | 2025-08-19 | 2025-08-15 | NOW | Zavery Amit | Pres, COO, CPO | M - OptEx | $0.00 | +627 | 6,897 | +10% | $0 |
| D | 2025-08-19 | 2025-08-15 | NOW | Zavery Amit | Pres, COO, CPO | F - Tax | $867.24 | -338 | 6,559 | -5% | -$293.1K |
| DM | 2025-08-19 | 2025-08-15 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $867.24 | -596 | 1,665 | -26% | -$516.9K |
| DM | 2025-08-19 | 2025-08-15 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +1,483 | 1,968 | +306% | $0 |
| DM | 2025-08-19 | 2025-08-15 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +13.7K | 14.7K | +1,333% | $0 |
| DM | 2025-08-19 | 2025-08-15 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $867.24 | -7,351 | 14.0K | -34% | -$6.38M |
| DM | 2025-08-19 | 2025-08-15 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +2,887 | 6,016 | +92% | $0 |
| DM | 2025-08-19 | 2025-08-15 | NOW | ELMER RUSSELL S | GC | F - Tax | $867.24 | -1,553 | 5,838 | -21% | -$1.35M |
| 2025-08-18 | 2025-08-14 | NOW | Chamberlain Paul Edward | Dir | S - Sale | $860.00 | -300 | 9,886 | -3% | -$258.0K | |
| D | 2025-08-14 | 2025-08-12 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $853.43 | -123 | 11.7K | -1% | -$105.0K |
| D | 2025-08-14 | 2025-08-13 | NOW | Mastantuono Gina | Pres, CFO | S - Sale+OE | $860.57 | -84 | 11.6K | -0.7% | -$72.3K |
| D | 2025-08-14 | 2025-08-12 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +228 | 11.8K | +2% | $0 |
| D | 2025-08-14 | 2025-08-12 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +114 | 3,340 | +4% | $0 |
| D | 2025-08-14 | 2025-08-12 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $853.43 | -56 | 3,284 | -2% | -$47.8K |
| D | 2025-08-14 | 2025-08-12 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +137 | 4,770 | +3% | $0 |
| D | 2025-08-14 | 2025-08-12 | NOW | ELMER RUSSELL S | GC | F - Tax | $853.43 | -74 | 4,696 | -2% | -$63.2K |
| D | 2025-08-14 | 2025-08-12 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +41 | 1,039 | +4% | $0 |
| D | 2025-08-14 | 2025-08-12 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $853.43 | -17 | 1,022 | -2% | -$14.5K |
| D | 2025-08-14 | 2025-08-12 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +137 | 3,164 | +5% | $0 |
| D | 2025-08-14 | 2025-08-12 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $853.43 | -70 | 3,094 | -2% | -$59.7K |
| D | 2025-08-14 | 2025-08-13 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $860.57 | -67 | 3,027 | -2% | -$57.7K |
| D | 2025-08-14 | 2025-08-12 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +600 | 8,025 | +8% | $0 |
| D | 2025-08-14 | 2025-08-12 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $853.43 | -323 | 7,702 | -4% | -$275.7K |
| DM | 2025-08-11 | 2025-08-07 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +834 | 995 | +518% | $0 |
| DM | 2025-08-11 | 2025-08-07 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $874.12 | -337 | 871 | -28% | -$294.6K |
| DM | 2025-08-11 | 2025-08-07 | NOW | McBride Kevin Thomas | Principal Accounting Off | M - OptEx | $0.00 | +843 | 5,093 | +20% | $0 |
| DM | 2025-08-11 | 2025-08-07 | NOW | McBride Kevin Thomas | Principal Accounting Off | F - Tax | $874.12 | -401 | 4,934 | -8% | -$350.5K |
| D | 2025-08-11 | 2025-08-08 | NOW | Mastantuono Gina | Pres, CFO | S - Sale+OE | $878.39 | -292 | 11.6K | -2% | -$256.5K |
| D | 2025-08-11 | 2025-08-07 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $874.12 | -425 | 11.8K | -3% | -$371.5K |
| D | 2025-08-11 | 2025-08-07 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +789 | 12.3K | +7% | $0 |
| D | 2025-08-11 | 2025-08-07 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +415 | 4,857 | +9% | $0 |
| D | 2025-08-11 | 2025-08-07 | NOW | ELMER RUSSELL S | GC | F - Tax | $874.12 | -224 | 4,633 | -5% | -$195.8K |
| D | 2025-08-11 | 2025-08-07 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +439 | 3,439 | +15% | $0 |
| D | 2025-08-11 | 2025-08-07 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $874.12 | -213 | 3,226 | -6% | -$186.2K |
| D | 2025-08-11 | 2025-08-07 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +526 | 3,553 | +17% | $0 |
| D | 2025-08-11 | 2025-08-08 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $878.39 | -257 | 3,027 | -8% | -$225.7K |
| D | 2025-08-11 | 2025-08-07 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $874.12 | -269 | 3,284 | -8% | -$235.1K |
| D | 2025-08-11 | 2025-08-07 | NOW | Zavery Amit | Pres, COO, CPO | M - OptEx | $0.00 | +4,056 | 8,451 | +92% | $0 |
| D | 2025-08-11 | 2025-08-07 | NOW | Zavery Amit | Pres, COO, CPO | F - Tax | $874.12 | -2,181 | 6,270 | -26% | -$1.91M |
| D | 2025-08-11 | 2025-08-07 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +1,754 | 8,368 | +27% | $0 |
| D | 2025-08-11 | 2025-08-07 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $874.12 | -943 | 7,425 | -11% | -$824.3K |
| M | 2025-07-31 | 2025-07-29 | NOW | Jackson Lawrence | Dir | S - Sale | $990.50 | -757 | 588 | -56% | -$749.8K |
| D | 2025-07-17 | 2025-07-16 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $965.06 | -354 | 3,027 | -10% | -$341.6K |
| D | 2025-07-17 | 2025-07-15 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $956.92 | -370 | 3,381 | -10% | -$354.1K |
| D | 2025-07-17 | 2025-07-15 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +724 | 3,751 | +24% | $0 |
| 2025-07-08 | 2025-07-03 | NOW | Sands Anita M | Dir | S - Sale | $1,050.00 | -239 | 10.4K | -2% | -$250.9K | |
| 2025-06-05 | 2025-06-03 | NOW | McBride Kevin Thomas | Principal Accounting Off | S - Sale | $1,011.82 | -280 | 4,484 | -6% | -$283.3K | |
| 2025-06-03 | 2025-05-30 | NOW | Tzitzon Nicholas | Vice COB | S - Sale | $1,020.00 | -1,171 | 3,000 | -28% | -$1.19M | |
| 2025-06-03 | 2025-06-02 | NOW | Sands Anita M | Dir | S - Sale | $1,009.14 | -248 | 10.6K | -2% | -$250.3K | |
| 2025-06-03 | 2025-05-30 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale | $1,020.00 | -145 | 3,027 | -5% | -$147.9K | |
| M | 2025-06-03 | 2025-05-30 | NOW | McDermott William R | COB, CEO, Dir | S - Sale | $1,012.01 | -2,050 | 7,047 | -23% | -$2.07M |
| 2025-05-29 | 2025-05-27 | NOW | Sands Anita M | Dir | S - Sale | $1,013.61 | -428 | 10.9K | -4% | -$433.8K | |
| 2025-05-29 | 2025-05-27 | NOW | Briggs Teresa | Dir | S - Sale | $1,013.61 | -214 | 1,869 | -10% | -$216.9K | |
| 2025-05-27 | 2025-05-22 | NOW | BOSTROM SUSAN L | Dir | A - Grant | $0.00 | +319 | 3,685 | +9% | $0 | |
| 2025-05-27 | 2025-05-22 | NOW | Quinlan Larry | Dir | A - Grant | $0.00 | +319 | 1,641 | +24% | $0 | |
| 2025-05-27 | 2025-05-22 | NOW | Sands Anita M | Dir | A - Grant | $0.00 | +319 | 11.3K | +3% | $0 | |
| 2025-05-27 | 2025-05-22 | NOW | LUDDY FREDERIC B | Dir | A - Grant | $0.00 | +319 | 747 | +75% | $0 | |
| 2025-05-27 | 2025-05-23 | NOW | LUDDY FREDERIC B | Dir | S - Sale | $1,000.00 | -428 | 319 | -57% | -$428.0K | |
| 2025-05-27 | 2025-05-22 | NOW | Chamberlain Paul Edward | Dir | A - Grant | $0.00 | +319 | 10.2K | +3% | $0 | |
| 2025-05-27 | 2025-05-22 | NOW | Briggs Teresa | Dir | A - Grant | $0.00 | +319 | 2,083 | +18% | $0 | |
| 2025-05-27 | 2025-05-22 | NOW | Jackson Lawrence | Dir | A - Grant | $0.00 | +319 | 1,345 | +31% | $0 | |
| 2025-05-27 | 2025-05-22 | NOW | Chadwick Jonathan | Dir | A - Grant | $0.00 | +319 | 3,524 | +10% | $0 | |
| D | 2025-05-20 | 2025-05-16 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +319 | 11.8K | +3% | $0 |
| D | 2025-05-20 | 2025-05-16 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $1,040.18 | -172 | 11.6K | -1% | -$178.9K |
| D | 2025-05-20 | 2025-05-19 | NOW | Mastantuono Gina | Pres, CFO | S - Sale+OE | $1,030.25 | -118 | 11.5K | -1% | -$121.6K |
| D | 2025-05-20 | 2025-05-16 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +194 | 3,366 | +6% | $0 |
| D | 2025-05-20 | 2025-05-16 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $1,040.18 | -100 | 3,266 | -3% | -$104.0K |
| D | 2025-05-20 | 2025-05-19 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $1,030.25 | -94 | 3,172 | -3% | -$96.8K |
| D | 2025-05-20 | 2025-05-16 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +177 | 4,619 | +4% | $0 |
| D | 2025-05-20 | 2025-05-16 | NOW | ELMER RUSSELL S | GC | F - Tax | $1,040.18 | -96 | 4,523 | -2% | -$99.9K |
| D | 2025-05-20 | 2025-05-19 | NOW | ELMER RUSSELL S | GC | S - Sale+OE | $1,030.25 | -81 | 4,442 | -2% | -$83.5K |
| D | 2025-05-20 | 2025-05-16 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $1,040.18 | -448 | 8,664 | -5% | -$466.0K |
| D | 2025-05-20 | 2025-05-16 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +832 | 9,112 | +10% | $0 |
| DM | 2025-05-20 | 2025-05-16 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +128 | 487 | +36% | $0 |
Purchase Sale Sale after option exercise All abbreviations