NOW ServiceNow
NYSE · SEC CIK 1373715 · EDGAR
- Bought, last 12 months
- $3.00M 1 purchases by 1 insiders
- Sold, last 12 months
- $9.26M 27 sales by 10 insiders
- Filings on record
- 856 since 2021-07-08, latest 2026-09-01 18:29
BoughtSold
Most active insiders, 12 months
| Insider | Title | Bought | Sold |
|---|---|---|---|
| McDermott William R | COB, CEO, Dir | $3.00M | — |
| Canney Jacqueline P | Chief People, AI Enblmt. Off | — | $2.36M |
| Fipps Paul | Pres, Gbl Customer Ops | — | $2.06M |
| Sands Anita M | Dir | — | $1.48M |
| Chamberlain Paul Edward | Dir | — | $1.08M |
| Mastantuono Gina | Pres, CFO | — | $689.7K |
| Tzitzon Nicholas | Vice COB | — | $431.7K |
| McBride Kevin Thomas | Principal Accounting Off | — | $383.9K |
| ELMER RUSSELL S | Special Counsel | — | $378.0K |
| Jackson Lawrence | Dir | — | $214.7K |
Transactions 1,396
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2026-02-18 | 2026-02-13 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +6,275 | 77.2K | +9% | $0 |
| DM | 2026-02-18 | 2026-02-13 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +2,055 | 7,719 | +36% | $0 |
| DM | 2026-02-18 | 2026-02-13 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $107.08 | -822 | 7,275 | -10% | -$88.0K |
| D | 2026-02-18 | 2026-02-13 | NOW | Zavery Amit | Pres, COO, CPO | F - Tax | $107.08 | -1,555 | 67.3K | -2% | -$166.5K |
| D | 2026-02-18 | 2026-02-13 | NOW | Zavery Amit | Pres, COO, CPO | M - OptEx | $0.00 | +3,135 | 68.9K | +5% | $0 |
| DM | 2026-02-18 | 2026-02-13 | NOW | McBride Kevin Thomas | Former Principal Acctg Off | F - Tax | $107.08 | -817 | 28.0K | -3% | -$87.5K |
| DM | 2026-02-18 | 2026-02-13 | NOW | McBride Kevin Thomas | Former Principal Acctg Off | M - OptEx | $0.00 | +2,513 | 26.6K | +10% | $0 |
| D | 2026-02-18 | 2026-02-13 | NOW | Nowbar Hossein | Pres, CLO | M - OptEx | $0.00 | +2,856 | 2,856 | New | $0 |
| D | 2026-02-18 | 2026-02-13 | NOW | Nowbar Hossein | Pres, CLO | F - Tax | $107.08 | -696 | 2,160 | -24% | -$74.5K |
| D | 2026-02-18 | 2026-02-13 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $107.08 | -1,168 | 75.4K | -2% | -$125.1K |
| D | 2026-02-18 | 2026-02-13 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +2,355 | 76.6K | +3% | $0 |
| D | 2026-02-13 | 2026-02-12 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $103.29 | -613 | 74.2K | -0.8% | -$63.3K |
| D | 2026-02-13 | 2026-02-12 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +1,140 | 74.9K | +2% | $0 |
| 2026-02-13 | 2026-02-12 | NOW | Chamberlain Paul Edward | Dir | S - Sale | $101.17 | -1,500 | 46.4K | -3% | -$151.8K | |
| D | 2026-02-13 | 2026-02-12 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +3,005 | 72.4K | +4% | $0 |
| D | 2026-02-13 | 2026-02-12 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $103.29 | -1,495 | 70.9K | -2% | -$154.4K |
| D | 2026-02-13 | 2026-02-12 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $103.29 | -64 | 6,042 | -1% | -$6,611 |
| D | 2026-02-13 | 2026-02-12 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +205 | 6,106 | +3% | $0 |
| D | 2026-02-13 | 2026-02-12 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +685 | 24.4K | +3% | $0 |
| D | 2026-02-13 | 2026-02-12 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $103.29 | -386 | 24.0K | -2% | -$39.9K |
| 2026-02-13 | 2026-02-13 | NOW | McBride Kevin Thomas | Principal Accounting Off | S - Sale | $105.71 | -1,400 | 26.3K | -5% | -$148.0K | |
| DM | 2026-02-10 | 2026-02-06 | NOW | Zavery Amit | Pres, COO, CPO | F - Tax | $100.74 | -18.9K | 60.7K | -24% | -$1.91M |
| DM | 2026-02-10 | 2026-02-06 | NOW | Zavery Amit | Pres, COO, CPO | M - OptEx | $0.00 | +41.1K | 70.7K | +139% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $100.74 | -22.7K | 64.9K | -26% | -$2.29M |
| DM | 2026-02-10 | 2026-02-06 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +48.8K | 73.7K | +196% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +12.2K | 25.0K | +95% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $100.74 | -3,990 | 22.0K | -15% | -$402.0K |
| DM | 2026-02-10 | 2026-02-06 | NOW | ELMER RUSSELL S | Special Counsel | M - OptEx | $0.00 | +11.5K | 29.8K | +63% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | ELMER RUSSELL S | Special Counsel | F - Tax | $100.74 | -4,386 | 28.8K | -13% | -$441.8K |
| DM | 2026-02-10 | 2026-02-06 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +14.6K | 27.1K | +117% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $100.74 | -6,045 | 22.4K | -21% | -$609.0K |
| DM | 2026-02-10 | 2026-02-06 | NOW | McBride Kevin Thomas | Principal Accounting Off | F - Tax | $100.74 | -1,089 | 27.3K | -4% | -$109.7K |
| DM | 2026-02-10 | 2026-02-06 | NOW | McBride Kevin Thomas | Principal Accounting Off | M - OptEx | $0.00 | +3,105 | 27.7K | +13% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +4,190 | 5,929 | +241% | $0 |
| DM | 2026-02-10 | 2026-02-06 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $100.74 | -1,116 | 5,599 | -17% | -$112.4K |
| DM | 2026-02-10 | 2026-02-06 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $100.74 | -9,468 | 73.7K | -11% | -$953.8K |
| DM | 2026-02-10 | 2026-02-06 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +21.9K | 75.7K | +41% | $0 |
| 2025-12-09 | 2025-12-05 | NOW | Mastantuono Gina | Pres, CFO | S - Sale | $850.00 | -415 | 12.2K | -3% | -$352.8K | |
| 2025-12-02 | 2025-11-28 | NOW | Chamberlain Paul Edward | Dir | S - Sale | $808.00 | -300 | 9,586 | -3% | -$242.4K | |
| 2025-12-02 | 2025-11-28 | NOW | Jackson Lawrence | Dir | S - Sale | $810.22 | -265 | 323 | -45% | -$214.7K | |
| 2025-12-02 | 2025-11-28 | NOW | Mastantuono Gina | Pres, CFO | S - Sale | $808.00 | -417 | 12.6K | -3% | -$336.9K | |
| D | 2025-11-19 | 2025-11-17 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $835.79 | -100 | 3,121 | -3% | -$83.6K |
| D | 2025-11-19 | 2025-11-17 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +194 | 3,221 | +6% | $0 |
| DM | 2025-11-19 | 2025-11-17+ | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $839.12 | -239 | 3,027 | -7% | -$200.5K |
| DM | 2025-11-19 | 2025-11-17 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $835.79 | -52 | 845.58 | -6% | -$43.5K |
| DM | 2025-11-19 | 2025-11-17 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +127 | 838.58 | +18% | $0 |
| D | 2025-11-19 | 2025-11-18 | NOW | Fipps Paul | Pres, Gbl Customer Ops | S - Sale+OE | $817.55 | -305 | 540.58 | -36% | -$249.4K |
| D | 2025-11-19 | 2025-11-17 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $835.79 | -81 | 3,522 | -2% | -$67.7K |
| D | 2025-11-19 | 2025-11-18 | NOW | Tzitzon Nicholas | Vice COB | S - Sale+OE | $827.08 | -522 | 3,000 | -15% | -$431.7K |
| D | 2025-11-19 | 2025-11-17 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +166 | 3,603 | +5% | $0 |
| D | 2025-11-19 | 2025-11-17 | NOW | McBride Kevin Thomas | Principal Accounting Off | F - Tax | $835.79 | -23 | 5,112 | -0.4% | -$19.2K |
| D | 2025-11-19 | 2025-11-17 | NOW | McBride Kevin Thomas | Principal Accounting Off | M - OptEx | $0.00 | +48 | 5,135 | +0.9% | $0 |
| DM | 2025-11-19 | 2025-11-17+ | NOW | ELMER RUSSELL S | GC | S - Sale+OE | $838.51 | -191 | 4,332 | -4% | -$160.2K |
| D | 2025-11-19 | 2025-11-17 | NOW | ELMER RUSSELL S | GC | F - Tax | $835.79 | -96 | 4,413 | -2% | -$80.2K |
| D | 2025-11-19 | 2025-11-17 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +177 | 4,509 | +4% | $0 |
| D | 2025-11-19 | 2025-11-17 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +319 | 13.2K | +2% | $0 |
| D | 2025-11-19 | 2025-11-17 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $835.79 | -172 | 13.1K | -1% | -$143.8K |
| D | 2025-11-19 | 2025-11-17 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +832 | 9,113 | +10% | $0 |
| D | 2025-11-19 | 2025-11-17 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $835.79 | -448 | 8,665 | -5% | -$374.4K |
| D | 2025-11-18 | 2025-11-14 | NOW | McBride Kevin Thomas | Principal Accounting Off | F - Tax | $850.43 | -30 | 5,087 | -0.6% | -$25.5K |
| D | 2025-11-18 | 2025-11-14 | NOW | McBride Kevin Thomas | Principal Accounting Off | M - OptEx | $0.00 | +63 | 5,117 | +1% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | McBride Kevin Thomas | Principal Accounting Off | S - Sale+OE | $842.48 | -280 | 5,054 | -5% | -$235.9K |
| D | 2025-11-18 | 2025-11-14 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $850.43 | -675 | 8,281 | -8% | -$574.0K |
| D | 2025-11-18 | 2025-11-14 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +1,255 | 8,956 | +16% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +298 | 3,325 | +10% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $850.43 | -153 | 3,172 | -5% | -$130.1K |
| DM | 2025-11-18 | 2025-11-14 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $850.43 | -165 | 638.58 | -21% | -$140.3K |
| DM | 2025-11-18 | 2025-11-14 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +409 | 859.58 | +91% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +470 | 13.2K | +4% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $850.43 | -253 | 12.9K | -2% | -$215.2K |
| D | 2025-11-18 | 2025-11-14 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +239 | 4,571 | +6% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | ELMER RUSSELL S | GC | F - Tax | $850.43 | -129 | 4,442 | -3% | -$109.7K |
| D | 2025-11-18 | 2025-11-14 | NOW | Zavery Amit | Pres, COO, CPO | F - Tax | $850.43 | -338 | 8,724 | -4% | -$287.4K |
| D | 2025-11-18 | 2025-11-14 | NOW | Zavery Amit | Pres, COO, CPO | M - OptEx | $0.00 | +628 | 9,062 | +7% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +298 | 3,582 | +9% | $0 |
| D | 2025-11-18 | 2025-11-14 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $850.43 | -145 | 3,437 | -4% | -$123.3K |
| D | 2025-11-14 | 2025-11-12 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +136 | 3,163 | +4% | $0 |
| D | 2025-11-14 | 2025-11-13 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $852.38 | -66 | 3,027 | -2% | -$56.3K |
| D | 2025-11-14 | 2025-11-12 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $864.04 | -70 | 3,093 | -2% | -$60.5K |
| D | 2025-11-14 | 2025-11-12 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +600 | 8,024 | +8% | $0 |
| D | 2025-11-14 | 2025-11-12 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $864.04 | -323 | 7,701 | -4% | -$279.1K |
| D | 2025-11-14 | 2025-11-12 | NOW | Fipps Paul | Pres, Gbl Customer Ops | M - OptEx | $0.00 | +41 | 543.58 | +8% | $0 |
| D | 2025-11-14 | 2025-11-12 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $864.04 | -17 | 526.58 | -3% | -$14.7K |
| D | 2025-11-14 | 2025-11-12 | NOW | Mastantuono Gina | Pres, CFO | F - Tax | $864.04 | -123 | 12.7K | -1.0% | -$106.3K |
| D | 2025-11-14 | 2025-11-12 | NOW | Mastantuono Gina | Pres, CFO | M - OptEx | $0.00 | +227 | 12.8K | +2% | $0 |
| D | 2025-11-14 | 2025-11-13 | NOW | ELMER RUSSELL S | GC | S - Sale+OE | $852.38 | -62 | 4,332 | -1% | -$52.8K |
| D | 2025-11-14 | 2025-11-12 | NOW | ELMER RUSSELL S | GC | F - Tax | $864.04 | -74 | 4,394 | -2% | -$63.9K |
| D | 2025-11-14 | 2025-11-12 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +136 | 4,468 | +3% | $0 |
| D | 2025-11-14 | 2025-11-12 | NOW | Tzitzon Nicholas | Vice COB | M - OptEx | $0.00 | +114 | 3,340 | +4% | $0 |
| D | 2025-11-14 | 2025-11-12 | NOW | Tzitzon Nicholas | Vice COB | F - Tax | $864.04 | -56 | 3,284 | -2% | -$48.4K |
| I | 2025-11-14 | 2025-11-13 | NOW | LUDDY FREDERIC B | Dir | G - Gift | $0.00 | -3,515 | 123.1K | -3% | $0 |
| D | 2025-11-12 | 2025-11-07 | NOW | McDermott William R | COB, CEO, Dir | F - Tax | $861.87 | -943 | 7,424 | -11% | -$812.7K |
| D | 2025-11-12 | 2025-11-07 | NOW | McDermott William R | COB, CEO, Dir | M - OptEx | $0.00 | +1,753 | 8,367 | +27% | $0 |
| D | 2025-11-12 | 2025-11-07 | NOW | ELMER RUSSELL S | GC | F - Tax | $861.87 | -224 | 4,523 | -5% | -$193.1K |
| D | 2025-11-12 | 2025-11-10 | NOW | ELMER RUSSELL S | GC | S - Sale+OE | $863.86 | -191 | 4,332 | -4% | -$165.0K |
| D | 2025-11-12 | 2025-11-07 | NOW | ELMER RUSSELL S | GC | M - OptEx | $0.00 | +415 | 4,747 | +10% | $0 |
| D | 2025-11-12 | 2025-11-07 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | F - Tax | $861.87 | -269 | 3,284 | -8% | -$231.8K |
| D | 2025-11-12 | 2025-11-07 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | M - OptEx | $0.00 | +526 | 3,553 | +17% | $0 |
| D | 2025-11-12 | 2025-11-10 | NOW | Canney Jacqueline P | Chief People, AI Enblmt. Off | S - Sale+OE | $863.86 | -257 | 3,027 | -8% | -$222.0K |
| DM | 2025-11-12 | 2025-11-07 | NOW | Fipps Paul | Pres, Gbl Customer Ops | F - Tax | $861.87 | -32 | 502.58 | -6% | -$27.6K |
Purchase Sale Sale after option exercise All abbreviations