Form 4 for APPF APPFOLIO INC
Accepted 2026-08-04 17:07:05 ET · period of report 2026-07-31 · accession 0000938333-26-000008 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MT | 2026-08-04 17:07 | 2026-07-31+ | APPF | DUCA MAURICE J | 10% | S - Sale | $184.58 | -7,000 | 66.7K | -10% | -$1.29M |
| MTI | 2026-08-04 17:07 | 2026-07-31+ | APPF | DUCA MAURICE J | 10% | S - Sale | $184.57 | -14.4K | 106.7K | -12% | -$2.66M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-07-31 | S | D | 3,435 | $180.25 | 70,227 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F2) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.00 to $180.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 2 | Common | Class A Common Stock | 2026-07-31 | S | D | 65 | $181.07 | 70,162 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. |
| 3 | Common | Class A Common Stock | 2026-07-31 | S | D | 1,570 | $180.25 | 30,654 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F2) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.00 to $180.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 4 | Common | Class A Common Stock | 2026-07-31 | S | D | 30 | $181.07 | 30,624 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. |
| 5 | Common | Class A Common Stock | 2026-07-31 | S | D | 5,495 | $180.25 | 112,437 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F2) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $180.00 to $180.88, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |
| 6 | Common | Class A Common Stock | 2026-07-31 | S | D | 105 | $181.07 | 112,332 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |
| 7 | Common | Class A Common Stock | 2026-08-03 | S | D | 327 | $184.39 | 69,835 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F4) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $184.12 to $185.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 8 | Common | Class A Common Stock | 2026-08-03 | S | D | 585 | $187.48 | 69,250 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F5) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $186.975 to $187.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 9 | Common | Class A Common Stock | 2026-08-03 | S | D | 402 | $188.48 | 68,848 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F6) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $188.02 to $188.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 10 | Common | Class A Common Stock | 2026-08-03 | S | D | 1,497 | $189.81 | 67,351 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F7) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $189.04 to $190.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 11 | Common | Class A Common Stock | 2026-08-03 | S | D | 689 | $190.45 | 66,662 | D | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F8) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $190.04 to $190.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 12 | Common | Class A Common Stock | 2026-08-03 | S | D | 149 | $184.38 | 30,475 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F4) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $184.12 to $185.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 13 | Common | Class A Common Stock | 2026-08-03 | S | D | 266 | $187.48 | 30,209 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F5) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $186.975 to $187.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 14 | Common | Class A Common Stock | 2026-08-03 | S | D | 218 | $188.58 | 29,991 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F9) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $188.19 to $189.18, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 15 | Common | Class A Common Stock | 2026-08-03 | S | D | 699 | $189.86 | 29,292 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F10) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $189.20 to $190.16, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 16 | Common | Class A Common Stock | 2026-08-03 | S | D | 268 | $190.52 | 29,024 | I By Family Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F11) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $190.255 to $190.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 17 | Common | Class A Common Stock | 2026-08-03 | S | D | 524 | $184.39 | 111,808 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F4) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $184.12 to $185.11, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |
| 18 | Common | Class A Common Stock | 2026-08-03 | S | D | 937 | $187.48 | 110,871 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F5) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $186.975 to $187.91, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |
| 19 | Common | Class A Common Stock | 2026-08-03 | S | D | 639 | $188.48 | 110,232 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F6) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $188.02 to $188.93, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |
| 20 | Common | Class A Common Stock | 2026-08-03 | S | D | 2,398 | $189.80 | 107,834 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F7) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $189.04 to $190.03, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |
| 21 | Common | Class A Common Stock | 2026-08-03 | S | D | 1,102 | $190.45 | 106,732 | I By Pension Trust | — | — | (F1) Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026. (F8) This price reflects the weighted average price at which these shares were sold. The shares were sold in multiple transactions at prices ranging from $190.04 to $190.54, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. (F3) These shares of Class A Common Stock ("Class A Shares") are held by a pension trust of which the Reporting Person is the sole trustee and who, in that capacity, possesses sole voting and sole dispositive power over these Class A Shares. However, the Reporting Person does not possess any pecuniary interest in these Class A Shares. |