InsiderTrades

Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.

Accepted 2025-02-20 00:00:00 ET · period of report 2025-02-18 · accession 0001101215-25-000045 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
2025-02-20 2025-02-18 BFH Driscoll Allegra S EVP, CTO F - Tax $62.10 -2,787 47.5K -6% -$173.1K
M 2025-02-20 2025-02-18 BFH Driscoll Allegra S EVP, CTO A - Grant — +19.4K 50.3K +63% —

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Common Stock 2025-02-18 F D 2,787 $62.10 47,547 D — — (F4) The total number of securities beneficially owned includes: (a) 1,293 unrestricted shares; (b) 8,284 unvested units from an award of 12,364 time-based restricted stock units granted 2/15/24; (c) 18,545 unvested performance-based restricted stock units granted 2/15/24; (d) the new grant for 7,770 time-based restricted stock units; and (e) the new grant for 11,655 performance-based restricted stock units.
2 Common Common Stock 2025-02-18 A A 7,770 — 38,679 D — — (F1) The new grant is for 7,770 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,564 units vesting on each of 2/18/26 and 2/18/27 and 2,642 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
3 Common Common Stock 2025-02-18 A A 11,655 — 50,334 D — — (F2) The new grant is for 11,655 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.