InsiderTrades

Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.

Accepted 2025-02-20 00:00:00 ET · period of report 2025-02-18 · accession 0001101215-25-000048 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
M 2025-02-20 2025-02-18 BFH Motes Joseph L III EVP, CAO, Gen Counsel, Secy A - Grant — +25.2K 134.0K +23% —
2025-02-20 2025-02-18 BFH Motes Joseph L III EVP, CAO, Gen Counsel, Secy F - Tax $62.10 -11.9K 124.1K -9% -$741.2K

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Common Stock 2025-02-18 A A 9,259 — 120,102 D — — (F1) The new grant is for 9,259 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 3,055 units vesting on each of 2/18/26 and 2/18/27 and 3,149 units vesting on 2/18/28, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
2 Common Common Stock 2025-02-18 F D 11,936 $62.10 124,080 D — — (F5) The total number of securities beneficially owned includes: (a) 45,162 unrestricted shares; (b) 4,250 unvested units from an award of 12,971 time-based restricted stock units granted 3/24/23; (c) 19,457 unvested performance-based restricted stock units granted 3/24/23; (d) 9,641 unvested units from an award of 14,949 time-based restricted stock units granted 2/15/24; (e) 22,423 unvested performance-based restricted stock units granted 2/15/24; (f) the new grant for 9,259 time-based restricted stock units; and (g) the new grant for 13,888 performance-based restricted stock units.
3 Common Common Stock 2025-02-18 A A 2,026 — 136,016 D — — (F3) Based on an annual return on equity (ROE) performance metric goal for each of 2022, 2023 and 2024, at the conclusion of the three-year period ended December 31, 2024, 120.2% of the original award of 10,027 performance-based restricted stock units granted 2/15/22 were earned, resulting in an additional 2,026 units, for a total of 12,053 units.
4 Common Common Stock 2025-02-18 A A 13,888 — 133,990 D — — (F2) The new grant is for 13,888 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/18/28 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.