Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.

Accepted 2026-02-19 00:00:00 ET · period of report 2026-02-17 · accession 0001101215-26-000023 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
M	2026-02-19	2026-02-17	BFH	Driscoll Allegra S	EVP, CTO	A - Grant	—	+17.8K	65.3K	+37%	—
M	2026-02-19	2026-02-17+	BFH	Driscoll Allegra S	EVP, CTO	F - Tax	$73.38	-5,351	62.5K	-8%	-$392.7K

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Common Stock	2026-02-17	A	A	7,109	—	54,656	D	—	—	(F1) The new grant is for 7,109 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,345 units vesting on 2/17/27, 2,345 units vesting on 2/17/28 and 2,417 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
2	Common	Common Stock	2026-02-18	F	D	2,564	$73.74	59,968	D	—	—
3	Common	Common Stock	2026-02-17	F	D	2,787	$73.05	62,532	D	—	—
4	Common	Common Stock	2026-02-17	A	A	10,663	—	65,319	D	—	—	(F2) The new grant is for 10,663 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date.