InsiderTrades

Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.

Accepted 2026-02-19 00:00:00 ET · period of report 2026-02-17 · accession 0001101215-26-000025 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
2026-02-19 2026-02-17 BFH Campbell Jonathan Bryan SVP, CAO A - Grant — +5,183 41.4K +14% —
M 2026-02-19 2026-02-17+ BFH Campbell Jonathan Bryan SVP, CAO F - Tax $73.26 -4,261 38.5K -10% -$312.2K

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Common Stock 2026-02-17 A A 5,183 — 41,410 D — — (F1) The new grant is for 5,183 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 1,710 units vesting on 2/17/27, 1,710 units vesting on 2/17/28 and 1,762 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates.
2 Common Common Stock 2026-02-18 F D 1,310 $73.74 37,149 D — —
3 Common Common Stock 2026-02-17 F D 2,951 $73.05 38,459 D — —