Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.
Accepted 2026-02-19 00:00:00 ET · period of report 2026-02-17 · accession 0001101215-26-000027 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-02-19 | 2026-02-17 | BFH | Motes Joseph L III | EVP, CAO, Gen Counsel, Secy | A - Grant | — | +24.3K | 148.0K | +20% | — |
| M | 2026-02-19 | 2026-02-17+ | BFH | Motes Joseph L III | EVP, CAO, Gen Counsel, Secy | F - Tax | $73.11 | -18.4K | 131.1K | -12% | -$1.34M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2026-02-17 | A | A | 8,004 | — | 131,738 | D | — | — | (F1) The new grant is for 8,004 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 2,641 units vesting on 2/17/27, 2,641 units vesting on 2/17/28 and 2,722 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates. |
| 2 | Common | Common Stock | 2026-02-17 | A | A | 12,005 | — | 143,743 | D | — | — | (F2) The new grant is for 12,005 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date. |
| 3 | Common | Common Stock | 2026-02-18 | F | D | 1,470 | $73.74 | 129,617 | D | — | — | |
| 4 | Common | Common Stock | 2026-02-17 | F | D | 16,918 | $73.05 | 131,087 | D | — | — | |
| 5 | Common | Common Stock | 2026-02-17 | A | A | 4,262 | — | 148,005 | D | — | — | (F3) Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 19,457 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 4,262 units, for a total of 23,719 units. |