Form 4 for PRCH Porch Group, Inc.
Accepted 2026-04-09 17:40:55 ET · period of report 2026-04-07 · accession 0001515184-26-000012 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-04-09 17:40 | 2026-04-07 | PRCH | Ehrlichman Matt | CEO, COB AND FOUNDER, Dir, 10% | A - Grant | $0.00 | +297.8K | 17.50M | +2% | $0 |
| M | 2026-04-09 17:40 | 2026-04-07 | PRCH | Ehrlichman Matt | CEO, COB AND FOUNDER, Dir, 10% | S - Sale | $7.19 | -71.2K | 17.43M | -0.4% | -$511.6K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2026-04-07 | A | A | 226,355 | $0.00 | 17,430,043 | D | — | — | (F1) Represents a grant of restricted stock units ("RSUs") under the Company's 2026 long-term equity incentive program. Each RSU represents a right to receive one share of the Issuer's common stock upon vesting. 25% of the RSUs shall vest on April 7, 2027, then 1/6th of the remaining RSUs shall vest every 6 months for the remaining 36 months of the 48-month vesting period, subject to the Reporting Person's employment or service with the Issuer as contemplated in the RSU Agreement. |
| 2 | Common | Common Stock | 2026-04-07 | A | A | 71,474 | $0.00 | 17,501,517 | D | — | — | (F2) At the determination of the Compensation Committee, represents a grant of the Issuer's common stock for the portion of achieving in excess of target performance for the annual bonus program for 2025. |
| 3 | Common | Common Stock | 2026-04-07 | S | D | 18,983 | $7.19 | 17,482,534 | D | — | — | (F3) This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 4, 2026 on the semi-annual vesting of the Reporting Person's April 4, 2025 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 4, 2025, subject to the Reporting Person's continuous employment or service with the Issuer. (F4) The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.19 to $7.27 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 4 | Common | Common Stock | 2026-04-07 | S | D | 24,996 | $7.19 | 17,457,538 | D | — | — | (F5) This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 5, 2026 on the semi-annual vesting of the Reporting Person's April 7, 2023 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2023, subject to the Reporting Person's continuous employment or service with the Issuer. (F4) The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.19 to $7.27 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 5 | Common | Common Stock | 2026-04-07 | S | D | 27,188 | $7.19 | 17,430,350 | D | — | — | (F6) This sale was required by the Issuer at its election (without any discretion by the Reporting Person), and represents shares sold to cover tax withholding obligations in connection with the vesting and settlement of restricted stock units ("RSUs") that vested on April 5, 2026 on the semi-annual vesting of the Reporting Person's April 5, 2024 RSU grant. The Issuer has adopted this sell-to-cover method as the sole means for plan participants to satisfy tax withholding obligations in connection with the settlement of awards. The RSUs will continue to vest ratably every 6 months over the remaining 48-month vesting period which commenced on April 5, 2024, subject to the Reporting Person's continuous employment or service with the Issuer. (F4) The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $7.19 to $7.27 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |