Form 4 for BKNG Booking Holdings
Accepted 2026-01-16 00:00:00 ET · period of report 2026-01-15 · accession 0001516908-26-000003 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-01-16 | 2026-01-15 | BKNG | Fogel Glenn D | CEO AND Pres, Dir | S - Sale | $5,181.34 | -953 | 20.6K | -4% | -$4.94M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2026-01-15 | S | D | 50 | $5,185.57 | 19,984 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F13) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,185.40 - $5,186.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 2 | Common | Common Stock | 2026-01-15 | S | D | 80 | $5,186.96 | 19,904 | D | — | — | (F14) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,186.54 - $5,187.46. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 3 | Common | Common Stock | 2026-01-15 | S | D | 84 | $5,187.94 | 19,820 | D | — | — | (F15) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,187.73 - $5,188.47. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 4 | Common | Common Stock | 2026-01-15 | S | D | 25 | $5,189.27 | 19,795 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F16) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,188.94 - $5,189.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 5 | Common | Common Stock | 2026-01-15 | S | D | 50 | $5,190.41 | 19,745 | D | — | — | (F17) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,190.20 - $5,190.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 6 | Common | Common Stock | 2026-01-15 | S | D | 30 | $5,191.73 | 19,715 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F18) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,191.20 - $5,192.18. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 7 | Common | Common Stock | 2026-01-15 | S | D | 20 | $5,192.49 | 19,695 | D | — | — | (F19) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,192.24 - $5,192.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 8 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,196.24 | 19,685 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 9 | Common | Common Stock | 2026-01-15 | S | D | 20 | $5,197.53 | 19,665 | D | — | — | (F20) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,197.45 - $5,197.60. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 10 | Common | Common Stock | 2026-01-15 | S | D | 20 | $5,198.72 | 19,645 | D | — | — | (F21) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,198.71 - $5,198.72. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 11 | Common | Common Stock | 2026-01-15 | S | D | 30 | $5,200.25 | 19,615 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F22) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,200.21 - $5,200.33. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 12 | Common | Common Stock | 2026-01-15 | S | D | 70 | $5,184.38 | 20,034 | D | — | — | (F12) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,184.19 - $5,184.98. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 13 | Common | Common Stock | 2026-01-15 | S | D | 70 | $5,183.33 | 20,104 | D | — | — | (F11) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,183.18 - $5,183.69. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 14 | Common | Common Stock | 2026-01-15 | S | D | 93 | $5,182.51 | 20,174 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F10) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,182.13 - $5,182.99. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 15 | Common | Common Stock | 2026-01-15 | S | D | 31 | $5,181.13 | 20,267 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F9) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,180.39 - $5,181.30. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 16 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,176.77 | 20,298 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 17 | Common | Common Stock | 2026-01-15 | S | D | 20 | $5,173.52 | 20,318 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F8) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,173.40 - $5,173.63. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 18 | Common | Common Stock | 2026-01-15 | S | D | 30 | $5,172.88 | 20,338 | D | — | — | (F7) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,172.32 - $5,173.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 19 | Common | Common Stock | 2026-01-15 | S | D | 40 | $5,171.25 | 20,368 | D | — | — | (F6) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,171.03 - $5,171.38. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 20 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,169.19 | 20,408 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 21 | Common | Common Stock | 2026-01-15 | S | D | 40 | $5,167.24 | 20,418 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F5) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,167.21 - $5,167.31. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 22 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,165.21 | 20,458 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 23 | Common | Common Stock | 2026-01-15 | S | D | 30 | $5,162.82 | 20,468 | D | — | — | (F4) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,162.78 - $5,162.88. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 24 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,160.97 | 20,498 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 25 | Common | Common Stock | 2026-01-15 | S | D | 20 | $5,158.58 | 20,508 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F3) Represents the weighted average sales price. The range of prices received for the reported transactions was $5,158.57 - $5,158.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 26 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,153.05 | 20,528 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 27 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,149.96 | 20,538 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 28 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,148.72 | 20,548 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 29 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,174.93 | 20,308 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 30 | Common | Common Stock | 2026-01-15 | S | D | 10 | $5,147.58 | 20,558 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F2) The report is the first of two Form 4s filed to report Mr. Fogel's transactions on January 15, 2026. |