Form 4 for BKNG Booking Holdings
Accepted 2026-03-17 00:00:00 ET · period of report 2026-03-16 · accession 0001516908-26-000014 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-03-17 | 2026-03-16 | BKNG | Fogel Glenn D | CEO AND Pres, Dir | S - Sale | $4,292.10 | -669 | 13.2K | -5% | -$2.87M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2026-03-16 | S | D | 14 | $4,262.06 | 13,251 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 2 | Common | Common Stock | 2026-03-16 | S | D | 20 | $4,330.21 | 12,596 | D | — | — | (F21) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,330.19 - $4,330.22. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 3 | Common | Common Stock | 2026-03-16 | S | D | 28 | $4,269.89 | 13,213 | D | — | — | (F2) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,269.58 - $4,270.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 4 | Common | Common Stock | 2026-03-16 | S | D | 20 | $4,274.43 | 13,193 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F3) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,274.15 - $4,274.71. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 5 | Common | Common Stock | 2026-03-16 | S | D | 24 | $4,280.31 | 13,169 | D | — | — | (F4) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,279.88 - $4,280.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 6 | Common | Common Stock | 2026-03-16 | S | D | 40 | $4,282.38 | 13,129 | D | — | — | (F5) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,282.13 - $4,282.74. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 7 | Common | Common Stock | 2026-03-16 | S | D | 38 | $4,284.83 | 13,091 | D | — | — | (F6) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,284.36 - $4,285.19. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 8 | Common | Common Stock | 2026-03-16 | S | D | 30 | $4,285.77 | 13,061 | D | — | — | (F7) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,285.62 - $4,286.03. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 9 | Common | Common Stock | 2026-03-16 | S | D | 42 | $4,288.04 | 13,019 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F8) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,287.45 - $4,288.36. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 10 | Common | Common Stock | 2026-03-16 | S | D | 21 | $4,289.20 | 12,998 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F9) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,288.46 - $4,289.28. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 11 | Common | Common Stock | 2026-03-16 | S | D | 78 | $4,291.28 | 12,920 | D | — | — | (F10) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,290.87 - $4,291.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 12 | Common | Common Stock | 2026-03-16 | S | D | 42 | $4,292.72 | 12,878 | D | — | — | (F11) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,292.31 - $4,293.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 13 | Common | Common Stock | 2026-03-16 | S | D | 66 | $4,294.18 | 12,812 | D | — | — | (F12) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,293.61 - $4,294.58. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 14 | Common | Common Stock | 2026-03-16 | S | D | 20 | $4,295.42 | 12,792 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F13) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,295.25 - $4,295.59. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 15 | Common | Common Stock | 2026-03-16 | S | D | 28 | $4,297.00 | 12,764 | D | — | — | (F14) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,296.61 - $4,297.52. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 16 | Common | Common Stock | 2026-03-16 | S | D | 24 | $4,298.05 | 12,740 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F15) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,297.65 - $4,298.17. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 17 | Common | Common Stock | 2026-03-16 | S | D | 24 | $4,299.59 | 12,716 | D | — | — | (F16) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,299.17 - $4,299.89. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 18 | Common | Common Stock | 2026-03-16 | S | D | 24 | $4,300.19 | 12,692 | D | — | — | (F17) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,300.17 - $4,300.21. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 19 | Common | Common Stock | 2026-03-16 | S | D | 4 | $4,303.35 | 12,688 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 20 | Common | Common Stock | 2026-03-16 | S | D | 20 | $4,306.79 | 12,668 | D | — | — | (F18) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,306.29 - $4,307.28. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 21 | Common | Common Stock | 2026-03-16 | S | D | 10 | $4,308.38 | 12,658 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 22 | Common | Common Stock | 2026-03-16 | S | D | 14 | $4,312.39 | 12,644 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. (F19) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,312.37 - $4,312.40. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. |
| 23 | Common | Common Stock | 2026-03-16 | S | D | 14 | $4,313.39 | 12,630 | D | — | — | (F20) Represents the weighted average sales price. The range of prices received for the reported transactions was $4,313.38 - $4,313.42. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price. (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 24 | Common | Common Stock | 2026-03-16 | S | D | 10 | $4,314.73 | 12,620 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 25 | Common | Common Stock | 2026-03-16 | S | D | 4 | $4,322.08 | 12,616 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |
| 26 | Common | Common Stock | 2026-03-16 | S | D | 10 | $4,267.29 | 13,241 | D | — | — | (F1) The 10b5-1(c) sales plan was adopted on December 9, 2024. |