Form 4 for DRCT Direct Digital Holdings, Inc.
Accepted 2025-03-27 00:00:00 ET · period of report 2025-03-20 · accession 0001628280-25-015294 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DMI | 2025-03-27 | 2025-03-25+ | DRCT | SMITH W KEITH | Pres, Dir, 10% | S - Sale+OE | $0.7762 | -40.4K | 0 | -100% | -$31.4K |
| D | 2025-03-27 | 2025-03-20 | DRCT | SMITH W KEITH | Pres, Dir, 10% | M - OptEx | — | +9,970 | 54.0K | +23% | — |
| D | 2025-03-27 | 2025-03-20 | DRCT | SMITH W KEITH | Pres, Dir, 10% | F - Tax | $0.79 | -2,957 | 51.0K | -5% | -$2,336 |
| D | 2025-03-27 | 2025-03-20 | DRCT | SMITH W KEITH | Pres, Dir, 10% | M - OptEx | $0.00 | -9,970 | 9,970 | -50% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock, par value $0.001 per share | 2025-03-25 | S | D | 7,700 | $0.76 | 32,749 | I By SKW Financial LLC | — | — | (F3) This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.77 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. |
| 2 | Common | Class A Common Stock, par value $0.001 per share | 2025-03-26 | S | D | 20,563 | $0.78 | 12,186 | I | — | — | (F4) This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.75 to $0.82 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. |
| 3 | Common | Class A Common Stock, par value $0.001 per share | 2025-03-27 | S | D | 12,186 | $0.78 | 0 | I | — | — | (F5) This sale was made pursuant to a 10b5-1 plan previously entered into by the reporting person on December 12, 2024. This transaction was executed in multiple trades at prices ranging from $0.70 to $0.87 per share. The price reported above reflects the weighted average purchase price on the date indicated. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer full information regarding the number of shares. |
| 4 | Common | Class A Common Stock, par value $0.001 per share | 2025-03-20 | M | A | 9,970 | — | 53,971 | D By SKW Financial LLC | — | — | (F1) Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. |
| 5 | Common | Class A Common Stock, par value $0.001 per share | 2025-03-20 | F | D | 2,957 | $0.79 | 51,014 | D By SKW Financial LLC | — | — | (F2) Represents shares withheld to satisfy tax liabilities associated with the reported vesting of restricted stock units for 9,970 shares. |
| 6 | Derivative | Restricted Stock Units | 2025-03-20 | M | D | 9,970 | $0.00 | 9,970 | D | — · — to — | 9,970 Class A Common Stock, par value $0.001 per share | (F1) Each restricted stock unit represents a contingent right to one share of DRCT's Class A Common Stock, par value $0.001 per share, upon settlement. (F6) On March 20, 2023, the reporting person was granted 29,910 restricted stock units, vesting in three annual installments beginning on the first anniversary of the grant date. 33% of the restricted stock units vested on March 20, 2024, an additional 33% of the restricted stock units vested on March 20, 2025, and the remaining balance of 34% of the restricted stock units will vest on March 20, 2026. Vesting will be accelerated upon certain termination of employment events and upon a "Change in Control" (as defined in the Direct Digital Holdings, Inc. 2022 Omnibus Incentive Plan). |