Form 4 for AFRM Affirm Holdings, Inc.
Accepted 2025-09-03 00:00:00 ET · period of report 2025-09-01 · accession 0001628280-25-041590 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-09-03 | 2025-09-02 | AFRM | O'Hare Robert | CFO | S - Sale+OE | $83.30 | -31.4K | 19.2K | -62% | -$2.62M |
| DM | 2025-09-03 | 2025-09-01+ | AFRM | O'Hare Robert | CFO | M - OptEx | $17.10 | +43.1K | 23.0K | New | +$737.2K |
| D | 2025-09-03 | 2025-09-01 | AFRM | O'Hare Robert | CFO | F - Tax | $88.46 | -11.7K | 11.3K | -51% | -$1.03M |
| DM | 2025-09-03 | 2025-09-01+ | AFRM | O'Hare Robert | CFO | M - OptEx | $0.00 | -43.1K | 40.1K | -52% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-09-02 | S | D | 3,951 | $85.28 | 0 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F6) Represents the weighted average sale price of the shares sold from $84.75 to $85.50 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 2 | Common | Class A Common Stock | 2025-09-02 | S | D | 6,700 | $84.09 | 3,951 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F5) Represents the weighted average sale price of the shares sold from $83.73 to $84.70 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 3 | Common | Class A Common Stock | 2025-09-02 | S | D | 8,582 | $83.27 | 10,651 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F4) Represents the weighted average sale price of the shares sold from $82.73 to $83.72 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 4 | Common | Class A Common Stock | 2025-09-02 | M | A | 626 | $57.59 | 31,423 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. |
| 5 | Common | Class A Common Stock | 2025-09-02 | M | A | 2,427 | $23.35 | 30,797 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. |
| 6 | Common | Class A Common Stock | 2025-09-02 | M | A | 1,280 | $22.30 | 28,370 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. |
| 7 | Common | Class A Common Stock | 2025-09-02 | M | A | 2,837 | $17.19 | 27,090 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. |
| 8 | Common | Class A Common Stock | 2025-09-02 | M | A | 933 | $41.80 | 24,253 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. |
| 9 | Common | Class A Common Stock | 2025-09-01 | M | A | 11,988 | $44.06 | 23,320 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. |
| 10 | Common | Class A Common Stock | 2025-09-01 | F | D | 11,697 | $88.46 | 11,332 | D | — | — | (F1) Represents the number of shares of the Issuer's Common Stock withheld to satisfy the Reporting Person's tax obligation in connection with the settlement of shares of Common Stock underlying the Reporting Person's restricted stock units that vested on September 1, 2025. |
| 11 | Common | Class A Common Stock | 2025-09-01 | M | A | 23,029 | $0.00 | 23,029 | D | — | — | |
| 12 | Common | Class A Common Stock | 2025-09-02 | S | D | 12,190 | $82.24 | 19,233 | D | — | — | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F3) Represents the weighted average sale price of the shares sold from $81.69 to $82.68 per share. The Reporting Person will provide, upon request by the Commission staff, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. |
| 13 | Derivative | Stock Option (Right to Buy) | 2025-09-02 | M | D | 2,837 | $0.00 | 28,370 | D | $17.19 · — to 2032-07-01 | 2,837 Class A Common Stock | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F16) The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 14 | Derivative | Stock Option (Right to Buy) | 2025-09-02 | M | D | 1,280 | $0.00 | 15,357 | D | $22.30 · — to 2032-09-16 | 1,280 Class A Common Stock | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F17) The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 15 | Derivative | Stock Option (Right to Buy) | 2025-09-02 | M | D | 2,427 | $0.00 | 58,230 | D | $23.35 · — to 2033-09-13 | 2,427 Class A Common Stock | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F18) The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 16 | Derivative | Stock Option (Right to Buy) | 2025-09-02 | M | D | 626 | $0.00 | 23,800 | D | $57.59 · — to — | 626 Class A Common Stock | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F19) The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 17 | Derivative | Restricted Stock Units | 2025-09-01 | M | D | 8,511 | $0.00 | 25,533 | D | — · — to — | 8,511 Class A Common Stock | (F7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock. (F12) The RSUs vest as to 25% of the shares on September 1, 2025 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date. |
| 18 | Derivative | Restricted Stock Units | 2025-09-01 | M | D | 2,102 | $0.00 | 7,008 | D | — · — to — | 2,102 Class A Common Stock | (F7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock. (F10) With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from October 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date. |
| 19 | Derivative | Restricted Stock Units | 2025-09-01 | M | D | 4,544 | $0.00 | 12,121 | D | — · — to — | 4,544 Class A Common Stock | (F7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock. (F9) With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from August 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date. |
| 20 | Derivative | Restricted Stock Units | 2025-09-01 | M | D | 1,496 | $0.00 | 1,994 | D | — · — to — | 1,496 Class A Common Stock | (F7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock. (F8) With respect to the shares of Class A Common Stock underlying the RSUs, the RSUs vested in equal monthly installments from April 1, 2022 until August 1, 2023. Beginning September 1, 2023, the RSUs vest in equal quarterly installments, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. This grant has no expiration date. |
| 21 | Derivative | Restricted Stock Units | 2025-09-01 | M | D | 1,357 | $0.00 | 16,279 | D | — · — to — | 1,357 Class A Common Stock | (F7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock. (F13) RSUs vest with respect to the shares of Class A Common Stock underlying the restricted stock units in equal quarterly installments for a period of four years beginning December 1, 2024, the vesting commencement date, subject to the Reporting Person's continued employment with the Issuer as of each vesting date. |
| 22 | Derivative | Stock Option (Right to Buy) | 2025-09-02 | M | D | 933 | $0.00 | 5,596 | D | $41.80 · — to 2032-03-02 | 933 Class A Common Stock | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F15) The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 23 | Derivative | Stock Option (Right to Buy) | 2025-09-02 | M | D | 11,988 | $0.00 | 35,965 | D | $44.06 · — to 2034-09-16 | 11,988 Class A Common Stock | (F2) The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 6, 2024. (F14) The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 24 | Derivative | Restricted Stock Units | 2025-09-01 | M | D | 5,019 | $0.00 | 40,150 | D | — · — to — | 5,019 Class A Common Stock | (F7) Each Restricted Stock Unit (RSU) represents a contingent right to receive one share of the Issuer's Class A Common Stock. (F11) The RSUs vest as to 25% of the shares on September 1, 2024 and the remainder vest in 12 equal quarterly installments over the subsequent three years, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. This grant has no expiration date. |