Form 4 for AFRM Affirm Holdings, Inc.
Accepted 2026-01-07 00:00:00 ET · period of report 2026-01-05 · accession 0001628280-26-001247 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2026-01-07 | 2026-01-05 | AFRM | O'Hare Robert | CFO | M - OptEx | $27.80 | +36.4K | 35.3K | New | +$1.01M |
| D | 2026-01-07 | 2026-01-05 | AFRM | O'Hare Robert | CFO | S - Sale+OE | $80.00 | -36.4K | 1,368 | -96% | -$2.91M |
| DM | 2026-01-07 | 2026-01-05 | AFRM | O'Hare Robert | CFO | M - OptEx | $0.00 | -36.4K | 1,866 | -95% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-01-05 | M | A | 5,118 | $22.30 | 21,563 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 2 | Common | Class A Common Stock | 2026-01-05 | M | A | 3,730 | $41.80 | 5,098 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 3 | Common | Class A Common Stock | 2026-01-05 | S | D | 36,401 | $80.00 | 1,368 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 4 | Common | Class A Common Stock | 2026-01-05 | M | A | 2,506 | $57.59 | 37,769 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 5 | Common | Class A Common Stock | 2026-01-05 | M | A | 11,347 | $17.19 | 16,445 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 6 | Common | Class A Common Stock | 2026-01-05 | M | A | 9,704 | $23.35 | 31,267 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 7 | Common | Class A Common Stock | 2026-01-05 | M | A | 3,996 | $44.06 | 35,263 | D | — | — | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. |
| 8 | Derivative | Stock Option (Right to Buy) | 2026-01-05 | M | D | 2,506 | $0.00 | 21,294 | D | $57.59 · — to 2034-11-12 | 2,506 Class A Common Stock | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. (F7) The stock options vest in 48 equal monthly installments beginning December 1, 2024, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 9 | Derivative | Stock Option (Right to Buy) | 2026-01-05 | M | D | 11,347 | $0.00 | 17,023 | D | $17.19 · — to 2032-07-01 | 11,347 Class A Common Stock | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. (F3) The stock options vest in 48 equal monthly installments beginning August 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 10 | Derivative | Stock Option (Right to Buy) | 2026-01-05 | M | D | 3,996 | $0.00 | 31,969 | D | $44.06 · — to 2034-09-16 | 3,996 Class A Common Stock | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. (F6) The stock options vest as to 25% of the underlying shares on September 1, 2025 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 11 | Derivative | Stock Option (Right to Buy) | 2026-01-05 | M | D | 9,704 | $0.00 | 48,526 | D | $23.35 · — to 2033-09-13 | 9,704 Class A Common Stock | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. (F5) The stock options vest as to 25% of the underlying shares on September 1, 2024 and the remainder vest in 36 equal monthly installments over the subsequent three years subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 12 | Derivative | Stock Option (Right to Buy) | 2026-01-05 | M | D | 5,118 | $0.00 | 10,239 | D | $22.30 · — to 2032-09-16 | 5,118 Class A Common Stock | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. (F4) The stock options vest in 48 equal monthly installments beginning October 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |
| 13 | Derivative | Stock Option (Right to Buy) | 2026-01-05 | M | D | 3,730 | $0.00 | 1,866 | D | $41.80 · — to 2032-03-02 | 3,730 Class A Common Stock | (F1) The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 12, 2025. (F2) The stock options vest in 48 equal monthly installments beginning April 1, 2022, subject to the Reporting Person's continuous service with the Issuer as of each vesting date. |