Form 4 for TTD Trade Desk (The)
Accepted 2025-05-19 00:00:00 ET · period of report 2025-05-15 · accession 0001671933-25-000067 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2025-05-19 | 2025-05-15 | TTD | Schenkein Laura | CFO | F - Tax | $77.50 | -5,956 | 753.9K | -0.8% | -$461.6K |
| M | 2025-05-19 | 2025-05-16 | TTD | Schenkein Laura | CFO | S - Sale | $76.66 | -4,809 | 746.5K | -0.6% | -$368.7K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-05-15 | F | D | 562 | $77.50 | 755,983 | D | — | — | (F3) The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted March 2, 2022. |
| 2 | Common | Class A Common Stock | 2025-05-15 | F | D | 631 | $77.50 | 755,352 | D | — | — | (F4) The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 26, 2022. |
| 3 | Common | Class A Common Stock | 2025-05-16 | S | D | 584 | $77.39 | 745,902 | D | — | — | (F8) The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. (F10) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $77.19 to $77.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| 4 | Common | Class A Common Stock | 2025-05-15 | F | D | 1,090 | $77.50 | 752,788 | D | — | — | (F6) The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted June 1, 2023. |
| 5 | Common | Class A Common Stock | 2025-05-15 | F | D | 2,077 | $77.50 | 750,711 | D | — | — | (F7) The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Award granted April 23, 2024. |
| 6 | Common | Class A Common Stock | 2025-05-16 | S | D | 4,225 | $76.56 | 746,486 | D | — | — | (F8) The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on December 13, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. (F9) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $76.17 to $77.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| 7 | Common | Class A Common Stock | 2025-05-15 | F | D | 122 | $77.50 | 756,545 | D | — | — | (F1) The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 28, 2021. (F2) Includes 186 shares acquired through the Employee Stock Purchase Plan on May 15, 2025. |
| 8 | Common | Class A Common Stock | 2025-05-15 | F | D | 1,474 | $77.50 | 753,878 | D | — | — | (F5) The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a Restricted Stock Unit Award granted April 24, 2023. |