Form 4 for GSHD Goosehead Insurance, Inc.
Accepted 2025-08-26 00:00:00 ET · period of report 2025-08-22 · accession 0001726978-25-000122 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DMI | 2025-08-26 | 2025-08-22 | GSHD | Joshua Thomas Jones Trust | 10%, Member of 10% owner group | G - Gift | $0.00 | 0 | 19.6K | New | $0 |
| DMI | 2025-08-26 | 2025-08-22 | GSHD | Joshua Thomas Jones Trust | 10%, Member of 10% owner group | G - Gift | $0.00 | 0 | 9,787 | New | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class B Common Stock | 2025-08-22 | G | D | 9,787 | $0.00 | 0 | I SLJ 2023 Grantor Retained Annuity Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 2 | Common | Class B Common Stock | 2025-08-22 | G | D | 9,787 | $0.00 | 9,787 | I SLJ 2023 Grantor Retained Annuity Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 3 | Common | Class B Common Stock | 2025-08-22 | G | A | 9,787 | $0.00 | 9,787 | I Emily Marie Jones Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 4 | Common | Class B Common Stock | 2025-08-22 | G | A | 9,787 | $0.00 | 9,787 | I Brendan Scot Jones Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 5 | Common | Class B Common Stock | 2025-08-22 | G | A | 9,787 | $0.00 | 9,787 | I Joshua Thomas Jones Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 6 | Common | Class B Common Stock | 2025-08-22 | G | D | 9,788 | $0.00 | 39,149 | I SLJ 2023 Grantor Retained Annuity Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 7 | Common | Class B Common Stock | 2025-08-22 | G | A | 9,788 | $0.00 | 9,788 | I Alexandra Nicole Rogers Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 8 | Common | Class B Common Stock | 2025-08-22 | G | D | 9,788 | $0.00 | 29,361 | I SLJ 2023 Grantor Retained Annuity Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 9 | Common | Class B Common Stock | 2025-08-22 | G | A | 9,788 | $0.00 | 9,788 | I Benjamin Douglas Jones Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 10 | Common | Class B Common Stock | 2025-08-22 | G | D | 9,787 | $0.00 | 19,574 | I SLJ 2023 Grantor Retained Annuity Trust | — | — | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. |
| 11 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | D | 9,788 | $0.00 | 39,149 | I SLJ 2023 Grantor Retained Annuity Trust | $0.00 · — to — | 9,788 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 12 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | A | 9,788 | $0.00 | 9,788 | I Alexandra Nicole Rogers Trust | $0.00 · — to — | 9,788 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 13 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | D | 9,788 | $0.00 | 29,361 | I SLJ 2023 Grantor Retained Annuity Trust | $0.00 · — to — | 9,788 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 14 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | A | 9,788 | $0.00 | 9,788 | I Benjamin Douglas Jones Trust | $0.00 · — to — | 9,788 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 15 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | D | 9,787 | $0.00 | 19,574 | I SLJ 2023 Grantor Retained Annuity Trust | $0.00 · — to — | 9,787 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 16 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | A | 9,787 | $0.00 | 9,787 | I Brendan Scot Jones Trust | $0.00 · — to — | 9,787 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 17 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | D | 9,787 | $0.00 | 9,787 | I SLJ 2023 Grantor Retained Annuity Trust | $0.00 · — to — | 9,787 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 18 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | A | 9,787 | $0.00 | 9,787 | I Emily Marie Jones Trust | $0.00 · — to — | 9,787 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 19 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | D | 9,787 | $0.00 | 0 | I SLJ 2023 Grantor Retained Annuity Trust | $0.00 · — to — | 9,787 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 20 | Derivative | LLC Units in Goosehead Financial, LLC | 2025-08-22 | G | A | 9,787 | $0.00 | 9,787 | I Joshua Thomas Jones Trust | $0.00 · — to — | 9,787 Class A Common Stock | (F1) Reflects shares of Class B Common Stock or LLC Units, as applicable, held (a) directly by the named trust and (b) indirectly by Serena Jones, who serves as trustee of the named trust and whose immediate family members are beneficiaries of the named trust. (F2) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |