Form 4 for GSHD Goosehead Insurance, Inc.
Accepted 2026-08-21 17:23:39 ET · period of report 2026-08-19 · accession 0001737783-26-000006 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2026-08-21 17:23 | 2026-08-19+ | GSHD | Jones Serena | 10%, Member of 10% owner group | C - Cnv Deriv | $0.00 | 0 | 10.0K | New | $0 |
| DM | 2026-08-21 17:23 | 2026-08-19+ | GSHD | Jones Serena | 10%, Member of 10% owner group | S - Sale | $68.91 | -14.9K | 0 | -100% | -$1.03M |
| DMI | 2026-08-21 17:23 | 2026-08-19+ | GSHD | Jones Serena | 10%, Member of 10% owner group | C - Cnv Deriv | $0.00 | 0 | 10.0K | New | $0 |
| DMI | 2026-08-21 17:23 | 2026-08-19+ | GSHD | Jones Serena | 10%, Member of 10% owner group | S - Sale | $68.91 | -14.9K | 0 | -100% | -$1.03M |
| DM | 2026-08-21 17:23 | 2026-08-19+ | GSHD | Jones Serena | 10%, Member of 10% owner group | C - Cnv Deriv | $0.00 | -14.9K | 352.8K | -4% | $0 |
| DMI | 2026-08-21 17:23 | 2026-08-19+ | GSHD | Jones Serena | 10%, Member of 10% owner group | C - Cnv Deriv | $0.00 | -14.9K | 136.2K | -10% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class B Common Stock | 2026-08-19 | C | D | 4,875 | $0.00 | 362,822 | D | — | — | |
| 2 | Common | Class A Common Stock | 2026-08-19 | C | A | 4,875 | $0.00 | 4,875 | D | — | — | |
| 3 | Common | Class A Common Stock | 2026-08-19 | S | D | 4,875 | $67.71 | 0 | D | — | — | (F1) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
| 4 | Common | Class B Common Stock | 2026-08-19 | C | D | 4,875 | $0.00 | 146,246 | I SLJ Dynasty Trust | — | — | |
| 5 | Common | Class A Common Stock | 2026-08-19 | C | A | 4,875 | $0.00 | 4,875 | I SLJ Dynasty Trust | — | — | |
| 6 | Common | Class A Common Stock | 2026-08-19 | S | D | 4,875 | $67.71 | 0 | I SLJ Dynasty Trust | — | — | (F1) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $67.56 to $68.25, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
| 7 | Common | Class B Common Stock | 2026-08-20 | C | D | 10,000 | $0.00 | 352,822 | D | — | — | |
| 8 | Common | Class A Common Stock | 2026-08-20 | C | A | 10,000 | $0.00 | 10,000 | D | — | — | |
| 9 | Common | Class A Common Stock | 2026-08-20 | S | D | 3,893 | $68.75 | 6,107 | D | — | — | (F2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
| 10 | Common | Class A Common Stock | 2026-08-20 | S | D | 1,107 | $69.87 | 5,000 | D | — | — | (F3) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
| 11 | Common | Class A Common Stock | 2026-08-20 | S | D | 5,000 | $70.00 | 0 | D | — | — | |
| 12 | Common | Class B Common Stock | 2026-08-20 | C | D | 10,000 | $0.00 | 136,246 | I SLJ Dynasty Trust | — | — | |
| 13 | Common | Class A Common Stock | 2026-08-20 | C | A | 10,000 | $0.00 | 10,000 | I SLJ Dynasty Trust | — | — | |
| 14 | Common | Class A Common Stock | 2026-08-20 | S | D | 3,893 | $68.75 | 6,107 | I SLJ Dynasty Trust | — | — | (F2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $68.26 to $69.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
| 15 | Common | Class A Common Stock | 2026-08-20 | S | D | 1,107 | $69.87 | 5,000 | I SLJ Dynasty Trust | — | — | (F3) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.27 to $70.15, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote to this Form 4. |
| 16 | Common | Class A Common Stock | 2026-08-20 | S | D | 5,000 | $70.00 | 0 | I SLJ Dynasty Trust | — | — | |
| 17 | Derivative | LLC Units in Goosehead Financial, LLC | 2026-08-19 | C | D | 4,875 | $0.00 | 362,822 | D | $0.00 · — to — | 4,875 Class A Common Stock | (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 18 | Derivative | LLC Units in Goosehead Financial, LLC | 2026-08-19 | C | D | 4,875 | $0.00 | 146,246 | I SLJ Dynasty Trust | $0.00 · — to — | 4,875 Class A Common Stock | (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 19 | Derivative | LLC Units in Goosehead Financial, LLC | 2026-08-20 | C | D | 10,000 | $0.00 | 352,822 | D | $0.00 · — to — | 10,000 Class A Common Stock | (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |
| 20 | Derivative | LLC Units in Goosehead Financial, LLC | 2026-08-20 | C | D | 10,000 | $0.00 | 136,246 | I SLJ Dynasty Trust | $0.00 · — to — | 10,000 Class A Common Stock | (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. (F5) Each LLC Unit, together with a share of Class B Common Stock, may be converted by the holder into one share of Class A Common Stock at any time. The LLC Units do not expire. |