Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.
Accepted 2026-02-19 00:00:00 ET · period of report 2026-02-17 · accession 0001801850-26-000002 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-02-19 | 2026-02-17 | BFH | Andretta Ralph J | Pres, CEO, Dir | A - Grant | — | +124.4K | 659.4K | +23% | — |
| M | 2026-02-19 | 2026-02-17+ | BFH | Andretta Ralph J | Pres, CEO, Dir | F - Tax | $73.11 | -62.2K | 597.2K | -9% | -$4.55M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2026-02-17 | A | A | 63,183 | — | 640,302 | D | — | — | (F2) The new grant is for 63,183 shares of common stock represented by performance-based RSUs, which may be adjusted up or down at the time the performance targets are measured at the end of the three-year performance period. These performance-based RSUs may vest on 2/17/29 contingent on meeting predetermined performance measures and subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting date. |
| 2 | Common | Common Stock | 2026-02-17 | F | D | 56,858 | $73.05 | 602,567 | D | — | — | |
| 3 | Common | Common Stock | 2026-02-17 | A | A | 42,122 | — | 577,119 | D | — | — | (F1) The new grant is for 42,122 shares of common stock represented by time-based restricted stock units (RSUs). These time-based RSUs will vest over a three-year period, with 13,900 units vesting on 2/17/27, 13,900 units vesting on 2/17/28 and 14,322 units vesting on 2/17/29, subject to continued employment (subject to certain limited exceptions) by the Reporting Person on the vesting dates. |
| 4 | Common | Common Stock | 2026-02-18 | F | D | 5,326 | $73.74 | 597,241 | D | — | — | |
| 5 | Common | Common Stock | 2026-02-17 | A | A | 19,123 | — | 659,425 | D | — | — | (F3) Based on an annual return on equity (ROE) performance metric goal for each of 2023, 2024 and 2025, at the conclusion of the three-year period ended December 31, 2025, 121.9% of the original award of 87,319 performance-based restricted stock units granted 3/24/23 were earned, resulting in an additional 19,123 units, for a total of 106,442 units. |