Form 4 for BFH BREAD FINANCIAL HOLDINGS, INC.

Accepted 2026-06-01 17:36:26 ET · period of report 2026-05-29 · accession 0001801850-26-000005 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
MT	2026-06-01 17:36	2026-05-29	BFH	Andretta Ralph J	Pres, CEO, Dir	S - Sale	$89.10	-15.0K	582.2K	-3%	-$1.34M

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Common Stock	2026-05-29	S	D	1,500	$88.23	595,741	D	—	—	(F1) This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026. (F2) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $87.48 to $88.43, inclusive. The reporting person undertakes to provide to Bread Financial Holdings, Inc., any security holder of Bread Financial Holdings, Inc., or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in footnotes (2), (3) and (4) to this Form 4.
2	Common	Common Stock	2026-05-29	S	D	12,500	$89.17	583,241	D	—	—	(F1) This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026. (F3) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $88.50 to $89.49, inclusive.
3	Common	Common Stock	2026-05-29	S	D	1,000	$89.57	582,241	D	—	—	(F1) This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on February 27, 2026. (F4) The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $89.51 to $89.64, inclusive.