Form 4 for MAX MediaAlpha, Inc.

Accepted 2021-07-01 00:00:00 ET · period of report 2021-06-29 · accession 0001818383-21-000005 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
D	2021-07-01	2021-07-01	MAX	Cramer Keith	See Remarks	M - OptEx	$0.00	+11.8K	30.7K	+62%	$0
D	2021-07-01	2021-06-29	MAX	Cramer Keith	See Remarks	S - Sale+OE	$47.00	-3,250	18.9K	-15%	-$152.8K
D	2021-07-01	2021-07-01	MAX	Cramer Keith	See Remarks	M - OptEx	$0.00	-11.8K	271.6K	-4%	$0

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2021-07-01	M	A	11,750	$0.00	30,652	D	—	—	(F2) On July 1, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
2	Common	Class A Common Stock	2021-06-29	S	D	3,250	$47.00	18,902	D	—	—
3	Derivative	Class B-1 Units of QL Holdings LLC and Class B Common Stock	2021-07-01	M	D	11,750	$0.00	271,550	D	— · — to —	11,750 Class A Common Stock	(F2) On July 1, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis. (F3) Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.