InsiderTrades

Form 4 for MAX MediaAlpha, Inc.

Accepted 2021-07-06 00:00:00 ET · period of report 2021-07-01 · accession 0001818383-21-000021 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
D 2021-07-06 2021-07-06 MAX Sweetser Jeff See Remarks S - Sale+OE $38.60 -8,000 15.3K -34% -$308.8K
D 2021-07-06 2021-07-01 MAX Sweetser Jeff See Remarks M - OptEx $0.00 +8,000 23.3K +52% $0
D 2021-07-06 2021-07-01 MAX Sweetser Jeff See Remarks M - OptEx $0.00 -8,000 119.8K -6% $0

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Class A Common Stock 2021-07-06 S D 8,000 $38.60 15,314 D — —
2 Common Class A Common Stock 2021-07-01 M A 8,000 $0.00 23,314 D — — (F1) On July 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
3 Derivative Class B-1 Units of QL Holdings LLC and Class B Common Stock 2021-07-01 M D 8,000 $0.00 119,754 D — · — to — 8,000 Class A Common Stock (F1) On July 1, 2021, the Reporting Person exchanged 8,000 Class B-1 Units of QLH (the "Class B-1 Units"), along with 8,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis. (F3) Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements.