Form 4 for MAX MediaAlpha, Inc.

Accepted 2021-07-09 00:00:00 ET · period of report 2021-07-07 · accession 0001818383-21-000034 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
M	2021-07-09	2021-07-07	MAX	Perine Robert	VP, PRODUCT	S - Sale	$37.20	-10.0K	15.0K	-40%	-$372.0K

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2021-07-07	S	D	361	$38.96	14,000	D	—	—	(F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $38.71 to $39.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
2	Common	Class A Common Stock	2021-07-07	S	D	600	$37.99	14,361	D	—	—	(F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.65 to $38.36 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
3	Common	Class A Common Stock	2021-07-07	S	D	9,039	$37.08	14,961	D	—	—	(F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.65 to $37.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.