Form 4 for MAX MediaAlpha, Inc.
Accepted 2021-09-02 00:00:00 ET · period of report 2021-08-30 · accession 0001818383-21-000093 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| D | 2021-09-02 | 2021-09-01 | MAX | Sinanyan Tigran | See Remarks | M - OptEx | $0.00 | +12.0K | 42.8K | +39% | $0 |
| DM | 2021-09-02 | 2021-08-30+ | MAX | Sinanyan Tigran | See Remarks | S - Sale+OE | $22.75 | -3,000 | 32.3K | -9% | -$68.3K |
| D | 2021-09-02 | 2021-09-01 | MAX | Sinanyan Tigran | See Remarks | M - OptEx | $0.00 | -12.0K | 358.3K | -3% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2021-09-01 | M | A | 12,000 | $0.00 | 42,779 | D | — | — | (F6) On September 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis. |
| 2 | Common | Class A Common Stock | 2021-08-31 | S | D | 1,061 | $22.74 | 30,779 | D | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.51 to $23.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2021-08-31 | S | D | 439 | $22.15 | 31,840 | D | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.89 to $22.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2021-08-30 | S | D | 1,190 | $22.79 | 32,589 | D | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.56 to $22.92 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2021-08-30 | S | D | 310 | $23.51 | 32,279 | D | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $23.17 to $23.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Derivative | Class B-1 Units of QL Holdings LLC and Class B Common Stock | 2021-09-01 | M | D | 12,000 | $0.00 | 358,334 | D | — · — to — | 12,000 Class A Common Stock | (F7) Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC ("QLH"), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock, subject to vesting conditions set forth in separate agreements. (F6) On September 1, 2021, the Reporting Person exchanged 12,000 Class B-1 Units of QL Holdings LLC (the "Class B-1 Units"), along with 12,000 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis. |