InsiderTrades

Form 4 for MAX MediaAlpha, Inc.

Accepted 2021-09-03 00:00:00 ET · period of report 2021-09-01 · accession 0001818383-21-000099 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
D 2021-09-03 2021-09-01 MAX Cramer Keith See Remarks M - OptEx $0.00 +11.8K 48.4K +32% $0
D 2021-09-03 2021-09-01 MAX Cramer Keith See Remarks M - OptEx $0.00 -11.8K 248.1K -5% $0

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Class A Common Stock 2021-09-01 M A 11,750 $0.00 48,421 D — — (F1) On September 1, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis.
2 Derivative Class B-1 Units of QL Holdings LLC and Class B Common Stock 2021-09-01 M D 11,750 $0.00 248,050 D — · — to — 11,750 Class A Common Stock (F1) On September 1, 2021, the Reporting Person exchanged 11,750 Class B-1 Units of QLH (the "Class B-1 Units"), along with 11,750 shares of Class B Common Stock (the "Class B Common Stock") for shares of Class A Common Stock on a one-for-one basis. (F2) Pursuant to the Exchange Agreement, dated October 27, 2020, among the Issuer, QL Holdings LLC (QLH), Guilford Holdings, Inc. and the Class B-1 members of QLH, each Class B-1 Unit, together with one share of Class B Common Stock, is exchangeable for one share of Class A Common Stock.