InsiderTrades

Form 4 for MAX MediaAlpha, Inc.

Accepted 2022-05-17 00:00:00 ET · period of report 2022-05-15 · accession 0001818383-22-000080 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X Filed Traded Ticker Insider Title Type Price Qty Owned ΔOwn Value
DM 2022-05-17 2022-05-15 MAX COYNE JEFFREY B GC AND Sec M - OptEx $0.00 +12.0K 5,462 New $0
DM 2022-05-17 2022-05-15 MAX COYNE JEFFREY B GC AND Sec F - Tax $10.33 -4,152 7,853 -35% -$42.9K
DM 2022-05-17 2022-05-15 MAX COYNE JEFFREY B GC AND Sec M - OptEx $0.00 -12.0K 98.2K -11% $0

Purchase Sale Sale after option exercise All abbreviations

Every reported transaction

#TableSecurityDateCodeA/DSharesPriceOwned afterOwnExercise / expiryUnderlyingFootnotes
1 Common Class A Common Stock 2022-05-15 M A 6,543 $0.00 10,116 D — — (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
2 Common Class A Common Stock 2022-05-15 F D 1,889 $10.33 3,573 D — — (F2) According to the RSU grant, 1,889 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
3 Common Class A Common Stock 2022-05-15 F D 2,263 $10.33 7,853 D — — (F3) According to the RSU grant, 2,263 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
4 Common Class A Common Stock 2022-05-15 M A 5,462 $0.00 5,462 D — — (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
5 Derivative Restricted Stock Units 2022-05-15 M D 5,462 $0.00 16,388 D $0.00 · — to — 5,462 Class A Common Stock (F4) Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021. (F5) One quarter of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
6 Derivative Restricted Stock Units 2022-05-15 M D 6,543 $0.00 98,157 D — · — to — 6,543 Class A Common Stock (F6) Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022. (F7) One sixteenth of the RSUs will vest on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.