Form 4 for MAX MediaAlpha, Inc.

Accepted 2022-05-17 00:00:00 ET · period of report 2022-05-15 · accession 0001818383-22-000083 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
D	2022-05-17	2022-05-15	MAX	Thompson Patrick Ryan	See Remarks	F - Tax	$10.33	-7,874	73.6K	-10%	-$81.3K
D	2022-05-17	2022-05-15	MAX	Thompson Patrick Ryan	See Remarks	M - OptEx	$0.00	+32.3K	81.4K	+66%	$0
D	2022-05-17	2022-05-15	MAX	Thompson Patrick Ryan	See Remarks	M - OptEx	$0.00	-32.3K	107.3K	-23%	$0

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2022-05-15	F	D	7,874	$10.33	73,552	D	—	—	(F2) According to the RSU grant, 7,874 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
2	Common	Class A Common Stock	2022-05-15	M	A	32,336	$0.00	81,426	D	—	—	(F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
3	Derivative	Restricted Stock Units	2022-05-15	M	D	32,336	$0.00	107,328	D	$0.00 · — to —	32,336 Class A Common Stock	(F3) Consists of RSUs granted to the Reporting Person on December 6, 2021 pursuant to the Issuer's Omnibus Incentive Plan, each of which represents a contingent right to receive one share of the Issuer's Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value, upon vesting. (F4) 18.8% of such RSUs will vest quarterly on February 15, 2022, May 15, 2022 and August 15, 2022, and the remainder will vest quarterly through August 15, 2023, in each case subject to the Reporting Person's continued employment with the Issuer through the applicable vesting date.