Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-02-18 00:00:00 ET · period of report 2025-02-15 · accession 0001818383-25-000012 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-02-18 | 2025-02-15 | MAX | COYNE JEFFREY B | GC AND Sec | M - OptEx | $0.00 | +8,420 | 261.3K | +3% | $0 |
| DM | 2025-02-18 | 2025-02-15 | MAX | COYNE JEFFREY B | GC AND Sec | F - Tax | $12.78 | -8,490 | 255.9K | -3% | -$108.5K |
| DM | 2025-02-18 | 2025-02-15 | MAX | COYNE JEFFREY B | GC AND Sec | M - OptEx | $0.00 | -8,420 | 26.2K | -24% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-02-15 | M | A | 1,366 | $0.00 | 254,975 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 2 | Common | Class A Common Stock | 2025-02-15 | F | D | 2,312 | $12.78 | 253,539 | D | — | — | (F3) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 3 | Common | Class A Common Stock | 2025-02-15 | F | D | 562 | $12.78 | 254,413 | D | — | — | (F2) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. |
| 4 | Common | Class A Common Stock | 2025-02-15 | M | A | 510 | $0.00 | 254,923 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 5 | Common | Class A Common Stock | 2025-02-15 | F | D | 210 | $12.78 | 254,713 | D | — | — | (F2) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. |
| 6 | Common | Class A Common Stock | 2025-02-15 | M | A | 6,544 | $0.00 | 261,257 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 7 | Common | Class A Common Stock | 2025-02-15 | F | D | 2,689 | $12.78 | 258,568 | D | — | — | (F2) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. |
| 8 | Common | Class A Common Stock | 2025-02-15 | F | D | 2,717 | $12.78 | 255,851 | D | — | — | (F3) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 9 | Derivative | Restricted Stock Units | 2025-02-15 | M | D | 1,366 | $0.00 | 1,366 | D | — · — to — | 1,366 Class A Common Stock | (F4) Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021. (F5) One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. |
| 10 | Derivative | Restricted Stock Units | 2025-02-15 | M | D | 510 | $0.00 | 1,019 | D | — · — to — | 510 Class A Common Stock | (F6) Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021. (F7) One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date. |
| 11 | Derivative | Restricted Stock Units | 2025-02-15 | M | D | 6,544 | $0.00 | 26,175 | D | — · — to — | 6,544 Class A Common Stock | (F8) Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022. (F9) One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |