Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-08-12 00:00:00 ET · period of report 2025-08-08 · accession 0001818383-25-000101 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2025-08-12 | 2025-08-08+ | MAX | Cramer Keith | Chief Revenue Off | S - Sale | $10.04 | -29.7K | 192.0K | -13% | -$297.9K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-08-12 | S | D | 20,000 | $9.73 | 167,200 | D | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.69 to $9.825 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-08-11 | S | D | 4,753 | $10.03 | 187,200 | D | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.17 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-08-08 | S | D | 4,916 | $11.31 | 191,953 | D | — | — | (F1) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.20 to $11.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |