Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-11-18 00:00:00 ET · period of report 2025-11-15 · accession 0001818383-25-000146 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2025-11-18 | 2025-11-15 | MAX | Cramer Keith | Chief Revenue Off | M - OptEx | $0.00 | +15.0K | 197.2K | +8% | $0 |
| DM | 2025-11-18 | 2025-11-15 | MAX | Cramer Keith | Chief Revenue Off | M - OptEx | $0.00 | -15.0K | 5,210 | -74% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-11-15 | M | A | 5,209 | $0.00 | 187,394 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 2 | Common | Class A Common Stock | 2025-11-15 | M | A | 5,303 | $0.00 | 192,697 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 3 | Common | Class A Common Stock | 2025-11-15 | M | A | 4,472 | $0.00 | 197,169 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 4 | Derivative | Restricted Stock Units | 2025-11-15 | M | D | 4,472 | $0.00 | 40,247 | D | — · — to — | 4,472 Class A Common Stock | (F6) Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. (F7) One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |
| 5 | Derivative | Restricted Stock Units | 2025-11-15 | M | D | 5,303 | $0.00 | 26,516 | D | — · — to — | 5,303 Class A Common Stock | (F4) Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. (F5) One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |
| 6 | Derivative | Restricted Stock Units | 2025-11-15 | M | D | 5,209 | $0.00 | 5,210 | D | — · — to — | 5,209 Class A Common Stock | (F2) Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 25, 2022. (F3) One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |