Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-11-19 00:00:00 ET · period of report 2025-11-17 · accession 0001818383-25-000153 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MI | 2025-11-19 | 2025-11-17+ | MAX | Nonko Eugene | Dir | S - Sale | $11.94 | -20.1K | 1.70M | -1% | -$239.9K |
| M | 2025-11-19 | 2025-11-17+ | MAX | Nonko Eugene | Dir | S - Sale | $11.94 | -16.2K | 1.12M | -1% | -$193.4K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-11-19 | S | D | 6,700 | $11.63 | 1,683,420 | I | — | — | (F7) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.49 to $11.9347 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-11-18 | S | D | 6,700 | $11.85 | 1,690,120 | I | — | — | (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.755 to $11.935 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-11-19 | S | D | 5,400 | $11.63 | 1,111,648 | D By O.N.E. Holdings,LLC | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.495 to $11.9347 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2025-11-18 | S | D | 5,400 | $11.85 | 1,117,048 | D By O.N.E. Holdings,LLC | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.75 to $11.98 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2025-11-17 | S | D | 5,400 | $12.33 | 1,122,448 | D By O.N.E. Holdings,LLC | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.14 to $12.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2025-11-17 | S | D | 6,700 | $12.33 | 1,696,820 | I | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.11 to $12.49 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |