Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-11-26 00:00:00 ET · period of report 2025-11-24 · accession 0001818383-25-000162 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2025-11-26 | 2025-11-24+ | MAX | Nonko Eugene | Dir | S - Sale | $12.18 | -16.2K | 1.10M | -1% | -$197.3K |
| MI | 2025-11-26 | 2025-11-24+ | MAX | Nonko Eugene | Dir | S - Sale | $12.17 | -20.1K | 1.68M | -1% | -$244.6K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-11-25 | S | D | 5,400 | $12.13 | 1,100,848 | D By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.76 to $12.26 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-11-25 | S | D | 6,700 | $12.10 | 1,670,020 | I | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.68 to $12.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-11-24 | S | D | 5,400 | $11.93 | 1,106,248 | D By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.62 to $11.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2025-11-26 | S | D | 6,700 | $12.48 | 1,663,320 | I | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.43 to $12.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2025-11-26 | S | D | 5,400 | $12.48 | 1,095,448 | D By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.43 to $12.61 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2025-11-24 | S | D | 6,700 | $11.93 | 1,676,720 | I | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person to cover taxes resulting from the vesting of RSUs. (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.66 to $11.97 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |