Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-12-03 00:00:00 ET · period of report 2025-12-01 · accession 0001818383-25-000166 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2025-12-03 | 2025-12-01+ | MAX | Nonko Eugene | Dir | S - Sale | $12.85 | -16.2K | 1.08M | -1% | -$208.1K |
| MI | 2025-12-03 | 2025-12-01+ | MAX | Nonko Eugene | Dir | S - Sale | $12.85 | -20.1K | 1.65M | -1% | -$258.4K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-12-01 | S | D | 5,400 | $12.60 | 1,090,048 | D By O.N.E. Holdings,LLC | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-12-02 | S | D | 5,400 | $12.57 | 1,084,648 | D By O.N.E. Holdings,LLC | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.425 to $12.705 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-12-03 | S | D | 3,199 | $13.19 | 1,081,449 | D By O.N.E. Holdings,LLC | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2025-12-03 | S | D | 2,779 | $13.64 | 1,643,220 | I | — | — | (F7) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.505 to $13.73 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2025-12-01 | S | D | 6,700 | $12.61 | 1,656,620 | I | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.40 to $12.71 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2025-12-02 | S | D | 6,700 | $12.57 | 1,649,920 | I | — | — | (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.4375 to $12.705 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 7 | Common | Class A Common Stock | 2025-12-03 | S | D | 3,921 | $13.20 | 1,645,999 | I | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.715 to $13.50 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 8 | Common | Class A Common Stock | 2025-12-03 | S | D | 2,201 | $13.64 | 1,079,248 | D By O.N.E. Holdings,LLC | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.515 to $13.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |