Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-12-10 00:00:00 ET · period of report 2025-12-08 · accession 0001818383-25-000172 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2025-12-10 | 2025-12-08+ | MAX | Nonko Eugene | Dir | S - Sale | $13.31 | -16.2K | 1.07M | -1% | -$215.6K |
| MI | 2025-12-10 | 2025-12-08+ | MAX | Nonko Eugene | Dir | S - Sale | $13.30 | -20.1K | 1.62M | -1% | -$267.3K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-12-10 | S | D | 5,400 | $13.50 | 1,063,048 | D By O.N.E. Holdings,LLC | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.76 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-12-08 | S | D | 6,700 | $13.09 | 1,636,520 | I | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-12-09 | S | D | 6,700 | $13.32 | 1,629,820 | I | — | — | (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.97 to $13.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2025-12-10 | S | D | 6,700 | $13.49 | 1,623,120 | I | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.31 to $13.76 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2025-12-08 | S | D | 5,400 | $13.09 | 1,073,848 | D By O.N.E. Holdings,LLC | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.89 to $13.16 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2025-12-09 | S | D | 5,400 | $13.33 | 1,068,448 | D By O.N.E. Holdings,LLC | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.11 to $13.56 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |