Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-12-29 00:00:00 ET · period of report 2025-12-22 · accession 0001818383-25-000188 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2025-12-29 | 2025-12-22+ | MAX | Yi Steven | See Remarks, Dir | S - Sale | $12.74 | -24.0K | 2.86M | -0.8% | -$305.7K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-12-22 | S | D | 8,000 | $12.86 | 2,871,330 | D | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.70 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-12-24 | S | D | 8,000 | $12.67 | 2,855,330 | D | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.56 to $12.735 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-12-23 | S | D | 8,000 | $12.68 | 2,863,330 | D | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |