Form 4 for MAX MediaAlpha, Inc.
Accepted 2025-12-29 00:00:00 ET · period of report 2025-12-22 · accession 0001818383-25-000189 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MI | 2025-12-29 | 2025-12-22+ | MAX | Nonko Eugene | Dir | S - Sale | $12.75 | -20.1K | 1.58M | -1% | -$256.3K |
| M | 2025-12-29 | 2025-12-22+ | MAX | Nonko Eugene | Dir | S - Sale | $12.75 | -16.2K | 1.04M | -2% | -$206.6K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2025-12-23 | S | D | 6,700 | $12.68 | 1,589,620 | I | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2025-12-22 | S | D | 6,700 | $12.91 | 1,596,320 | I | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.70 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2025-12-24 | S | D | 5,400 | $12.67 | 1,030,648 | D By O.N.E. Holdings,LLC | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.745 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2025-12-23 | S | D | 5,400 | $12.68 | 1,036,048 | D By O.N.E. Holdings,LLC | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.62 to $12.79 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2025-12-22 | S | D | 5,400 | $12.91 | 1,041,448 | D By O.N.E. Holdings,LLC | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.74 to $13.07 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2025-12-24 | S | D | 6,700 | $12.67 | 1,582,920 | I | — | — | (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.57 to $12.74 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |