Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-01-07 00:00:00 ET · period of report 2026-01-05 · accession 0001818383-26-000005 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-01-07 | 2026-01-05+ | MAX | Nonko Eugene | Dir | S - Sale | $11.84 | -16.2K | 1.00M | -2% | -$191.9K |
| MI | 2026-01-07 | 2026-01-05+ | MAX | Nonko Eugene | Dir | S - Sale | $11.84 | -20.1K | 1.54M | -1% | -$237.9K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-01-05 | S | D | 5,400 | $11.99 | 1,009,048 | D By O.N.E. Holdings,LLC | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.155 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2026-01-06 | S | D | 6,700 | $11.87 | 1,549,420 | I | — | — | (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $12.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-01-05 | S | D | 6,700 | $11.98 | 1,556,120 | I | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.73 to $12.11 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2026-01-07 | S | D | 5,400 | $11.67 | 998,248 | D By O.N.E. Holdings,LLC | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.37 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2026-01-06 | S | D | 5,400 | $11.87 | 1,003,648 | D By O.N.E. Holdings,LLC | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.72 to $11.99 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2026-01-07 | S | D | 6,700 | $11.66 | 1,542,720 | I | — | — | (F7) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $11.38 to $11.875 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |