Form 4 for MAX MediaAlpha, Inc.

Accepted 2026-02-17 00:00:00 ET · period of report 2026-02-15 · accession 0001818383-26-000036 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
M	2026-02-17	2026-02-15	MAX	Thompson Patrick Ryan	See Remarks	F - Tax	$7.17	-12.1K	875.6K	-1%	-$87.0K

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2026-02-15	F	D	4,069	$7.17	878,491	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
2	Common	Class A Common Stock	2026-02-15	F	D	5,157	$7.17	870,430	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
3	Common	Class A Common Stock	2026-02-15	F	D	2,904	$7.17	875,587	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.