Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-02-17 00:00:00 ET · period of report 2026-02-13 · accession 0001818383-26-000040 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DM | 2026-02-17 | 2026-02-15 | MAX | COYNE JEFFREY B | GC AND Sec | F - Tax | $7.17 | -9,282 | 441.3K | -2% | -$66.6K |
| D | 2026-02-17 | 2026-02-13 | MAX | COYNE JEFFREY B | GC AND Sec | S - Sale+OE | $7.30 | -5,000 | 436.8K | -1% | -$36.5K |
| D | 2026-02-17 | 2026-02-15 | MAX | COYNE JEFFREY B | GC AND Sec | M - OptEx | $0.00 | +6,544 | 443.3K | +1% | $0 |
| D | 2026-02-17 | 2026-02-15 | MAX | COYNE JEFFREY B | GC AND Sec | M - OptEx | $0.00 | -6,544 | 0 | -100% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-02-15 | F | D | 3,233 | $7.17 | 434,045 | D | — | — | (F5) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 2 | Common | Class A Common Stock | 2026-02-15 | F | D | 1,794 | $7.17 | 437,278 | D | — | — | (F5) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 3 | Common | Class A Common Stock | 2026-02-15 | F | D | 2,261 | $7.17 | 439,072 | D | — | — | (F5) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 4 | Common | Class A Common Stock | 2026-02-13 | S | D | 5,000 | $7.30 | 436,783 | D | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.24 to $7.40 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2026-02-15 | M | A | 6,544 | $0.00 | 443,327 | D | — | — | (F3) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 6 | Common | Class A Common Stock | 2026-02-15 | F | D | 1,994 | $7.17 | 441,333 | D | — | — | (F4) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of RSUs. |
| 7 | Derivative | Restricted Stock Units | 2026-02-15 | M | D | 6,544 | $0.00 | 0 | D | — · — to — | 6,544 Class A Common Stock | (F6) Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022. (F7) One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |