Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-02-25 00:00:00 ET · period of report 2026-02-23 · accession 0001818383-26-000053 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-02-25 | 2026-02-23+ | MAX | Yi Steven | See Remarks, Dir | S - Sale | $9.14 | -20.7K | 2.69M | -0.8% | -$189.7K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-02-25 | S | D | 4,000 | $9.00 | 2,697,624 | D | — | — | |
| 2 | Common | Class A Common Stock | 2026-02-24 | S | D | 4,000 | $8.80 | 2,701,624 | D | — | — | |
| 3 | Common | Class A Common Stock | 2026-02-23 | S | D | 4,000 | $7.75 | 2,705,624 | D | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $7.69 to $7.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2026-02-25 | S | D | 8,748 | $10.00 | 2,688,876 | D | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |