Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-03-04 00:00:00 ET · period of report 2026-03-02 · accession 0001818383-26-000056 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| M | 2026-03-04 | 2026-03-02+ | MAX | Yi Steven | See Remarks, Dir | S - Sale | $10.01 | -55.3K | 2.65M | -2% | -$552.9K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-03-04 | S | D | 8,000 | $10.07 | 2,633,624 | D | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.965 to $10.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2026-03-03 | S | D | 8,000 | $10.03 | 2,641,624 | D | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-03-02 | S | D | 39,252 | $9.99 | 2,649,624 | D | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.72 to $10.04 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |