Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-03-04 00:00:00 ET · period of report 2026-03-02 · accession 0001818383-26-000057 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MI | 2026-03-04 | 2026-03-02+ | MAX | Nonko Eugene | Dir | S - Sale | $10.01 | -72.6K | 1.40M | -5% | -$727.1K |
| M | 2026-03-04 | 2026-03-02+ | MAX | Nonko Eugene | Dir | S - Sale | $10.01 | -59.6K | 897.7K | -6% | -$596.9K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-03-04 | S | D | 6,700 | $10.02 | 1,381,920 | I | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2026-03-03 | S | D | 6,700 | $10.05 | 1,388,620 | I | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-03-02 | S | D | 59,202 | $10.01 | 1,395,320 | I | — | — | (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.065 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2026-03-04 | S | D | 5,400 | $10.02 | 886,942 | D By O.N.E. Holdings,LLC | — | — | (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.24 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2026-03-03 | S | D | 5,400 | $10.05 | 892,342 | D By O.N.E. Holdings,LLC | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2026-03-02 | S | D | 48,801 | $10.01 | 897,742 | D By O.N.E. Holdings,LLC | — | — | (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |