Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-03-17 00:00:00 ET · period of report 2026-03-15 · accession 0001818383-26-000066 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026-03-17 | 2026-03-15 | MAX | Nonko Eugene | Dir | A - Grant | $0.00 | +174.4K | 1.06M | +20% | $0 | |
| M | 2026-03-17 | 2026-03-16+ | MAX | Nonko Eugene | Dir | S - Sale | $10.00 | -4,343 | 1.06M | -0.4% | -$43.4K |
| MI | 2026-03-17 | 2026-03-16+ | MAX | Nonko Eugene | Dir | S - Sale | $10.00 | -862 | 1.38M | -0.1% | -$8,620 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-03-15 | A | A | 174,450 | $0.00 | 1,059,400 | D By O.N.E. Holdings,LLC | — | — | (F1) Consists of restricted stock units ("RSUs") granted to the Reporting Person under the Issuer's Omnibus Incentive Plan. Each RSU represents a contingent right to receive one share of Class A Common Stock upon vesting. One sixteenth of the RSUs will vest on May 15, 2026 and the remainder will vest quarterly over the following four years, in each case subject to continued employment. with the Issuer through each vesting date. |
| 2 | Common | Class A Common Stock | 2026-03-16 | S | D | 2,444 | $10.00 | 1,056,956 | D By O.N.E. Holdings,LLC | — | — | (F2) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-03-17 | S | D | 404 | $10.00 | 1,378,943 | I | — | — | |
| 4 | Common | Class A Common Stock | 2026-03-16 | S | D | 458 | $10.00 | 1,379,347 | I | — | — | (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2026-03-17 | S | D | 1,899 | $10.00 | 1,055,057 | D | — | — | (F2) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. |