Form 4 for MAX MediaAlpha, Inc.

Accepted 2026-05-06 18:37:23 ET · period of report 2026-05-04 · accession 0001818383-26-000133 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
MT	2026-05-06 18:37	2026-05-04+	MAX	Yi Steven	See Remarks, Dir	S - Sale	$9.04	-12.0K	2.88M	-0.4%	-$108.5K

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2026-05-04	S	D	4,000	$9.05	2,887,690	D	—	—	(F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
2	Common	Class A Common Stock	2026-05-05	S	D	4,000	$8.93	2,883,690	D	—	—	(F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs.
3	Common	Class A Common Stock	2026-05-06	S	D	4,000	$9.14	2,879,690	D	—	—	(F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $9.085 to $9.31 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.