Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-05-19 16:40:31 ET · period of report 2026-05-15 · accession 0001818383-26-000149 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MT | 2026-05-19 16:40 | 2026-05-15 | MAX | COYNE JEFFREY B | GC AND Sec | F - Tax | $8.05 | -9,231 | 596.8K | -2% | -$74.3K |
| T | 2026-05-19 16:40 | 2026-05-15 | MAX | COYNE JEFFREY B | GC AND Sec | S - Sale | $8.10 | -5,000 | 591.8K | -0.8% | -$40.5K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-05-15 | F | D | 1,808 | $8.05 | 604,187 | D | — | — | (F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 2 | Common | Class A Common Stock | 2026-05-15 | F | D | 1,573 | $8.05 | 602,614 | D | — | — | (F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 3 | Common | Class A Common Stock | 2026-05-15 | F | D | 3,233 | $8.05 | 599,381 | D | — | — | (F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 4 | Common | Class A Common Stock | 2026-05-15 | F | D | 2,617 | $8.05 | 596,764 | D | — | — | (F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock. |
| 5 | Common | Class A Common Stock | 2026-05-15 | S | D | 5,000 | $8.10 | 591,764 | D | — | — | (F2) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $8.025 to $8.195 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |