Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-06-24 18:27:36 ET · period of report 2026-06-22 · accession 0001818383-26-000168 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MT | 2026-06-24 18:27 | 2026-06-22+ | MAX | Nonko Eugene | Dir | S - Sale | $10.18 | -3,201 | 950.2K | -0.3% | -$32.6K |
| MTI | 2026-06-24 18:27 | 2026-06-22+ | MAX | Nonko Eugene | Dir | S - Sale | $10.26 | -20.0K | 1.19M | -2% | -$205.3K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-06-22 | S | D | 1,067 | $10.00 | 952,306 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. |
| 2 | Common | Class A Common Stock | 2026-06-23 | S | D | 1,067 | $10.09 | 951,239 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.20 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-06-24 | S | D | 1,067 | $10.46 | 950,172 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.355 to $10.54 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2026-06-22 | S | D | 6,667 | $10.15 | 1,200,605 | I By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.32 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2026-06-23 | S | D | 6,667 | $10.17 | 1,193,938 | I By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.00 to $10.25 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2026-06-24 | S | D | 6,667 | $10.47 | 1,187,271 | I By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $10.35 to $10.565 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |