Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-07-15 19:09:47 ET · period of report 2026-07-13 · accession 0001818383-26-000186 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MT | 2026-07-15 19:09 | 2026-07-13+ | MAX | Yi Steven | See Remarks, Dir | S - Sale | $14.13 | -161.5K | 2.55M | -6% | -$2.28M |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-07-13 | S | D | 9,496 | $14.05 | 2,706,473 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.09 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2026-07-14 | S | D | 37,701 | $14.06 | 2,668,772 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.15 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-07-15 | S | D | 114,292 | $14.17 | 2,554,480 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $14.00 to $14.37 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |