Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-08-12 17:47:27 ET · period of report 2026-08-10 · accession 0001818383-26-000208 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| MT | 2026-08-12 17:47 | 2026-08-10+ | MAX | Nonko Eugene | Dir | S - Sale | $13.18 | -9,846 | 842.4K | -1% | -$129.8K |
| MTI | 2026-08-12 17:47 | 2026-08-10+ | MAX | Nonko Eugene | Dir | S - Sale | $13.20 | -24.6K | 984.2K | -2% | -$324.8K |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-08-10 | S | D | 3,282 | $13.30 | 848,964 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F2) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.05 to $13.55 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 2 | Common | Class A Common Stock | 2026-08-11 | S | D | 3,282 | $13.36 | 845,682 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.07 to $13.525 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 3 | Common | Class A Common Stock | 2026-08-12 | S | D | 3,282 | $12.89 | 842,400 | D | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F4) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.73 to $13.01 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Common | Class A Common Stock | 2026-08-10 | S | D | 8,205 | $13.57 | 1,000,574 | I By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F5) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.135 to $13.845 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 5 | Common | Class A Common Stock | 2026-08-11 | S | D | 8,205 | $13.24 | 992,369 | I By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $13.07 to $13.525 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 6 | Common | Class A Common Stock | 2026-08-12 | S | D | 8,205 | $12.78 | 984,164 | I By O.N.E. Holdings,LLC | — | — | (F1) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F6) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.605 to $13.025 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |