Form 4 for MAX MediaAlpha, Inc.
Accepted 2026-08-17 21:53:44 ET · period of report 2026-08-15 · accession 0001818383-26-000214 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DMT | 2026-08-17 21:53 | 2026-08-15 | MAX | Cramer Keith | Chief Revenue Off | M - OptEx | $0.00 | +9,775 | 277.3K | +4% | $0 |
| DT | 2026-08-17 21:53 | 2026-08-17 | MAX | Cramer Keith | Chief Revenue Off | S - Sale+OE | $12.76 | -13.0K | 264.3K | -5% | -$165.9K |
| DMT | 2026-08-17 21:53 | 2026-08-15 | MAX | Cramer Keith | Chief Revenue Off | M - OptEx | $0.00 | -9,775 | 26.8K | -27% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Class A Common Stock | 2026-08-15 | M | A | 5,303 | $0.00 | 272,831 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 2 | Common | Class A Common Stock | 2026-08-15 | M | A | 4,472 | $0.00 | 277,303 | D | — | — | (F1) One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| 3 | Common | Class A Common Stock | 2026-08-17 | S | D | 13,000 | $12.76 | 264,303 | D | — | — | (F2) The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person primarily to cover taxes resulting from the vesting of RSUs. (F3) Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $12.655 to $13.085 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price. |
| 4 | Derivative | Restricted Stock Units | 2026-08-15 | M | D | 5,303 | $0.00 | 10,607 | D | — · — to — | 5,303 Class A Common Stock | (F4) Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2023. (F5) One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. (F5) One sixteenth of the RSUs vested on May 15, 2023 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |
| 5 | Derivative | Restricted Stock Units | 2026-08-15 | M | D | 4,472 | $0.00 | 26,832 | D | — · — to — | 4,472 Class A Common Stock | (F6) Represents RSUs granted under the Issuer's Omnibus Equity Incentive Plan on March 15, 2024. (F7) One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. (F7) One sixteenth of the RSUs vested on May 15, 2024 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date. |