Form 4 for MAX MediaAlpha, Inc.

Accepted 2026-08-17 21:53:55 ET · period of report 2026-08-15 · accession 0001818383-26-000216 · SEC index · Original document

Summary rows

Aggregated the way they appear in lists: one row per insider, transaction code and security table.

X	Filed	Traded	Ticker	Insider	Title	Type	Price	Qty	Owned	ΔOwn	Value
M	2026-08-17 21:53	2026-08-15	MAX	COYNE JEFFREY B	GC AND Sec	F - Tax	$13.17	-14.2K	577.6K	-2%	-$186.8K

Purchase Sale Sale after option exercise All abbreviations

#	Table	Security	Date	Code	A/D	Shares	Price	Owned after	Own	Exercise / expiry	Underlying	Footnotes
1	Common	Class A Common Stock	2026-08-15	F	D	2,187	$13.17	589,577	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
2	Common	Class A Common Stock	2026-08-15	F	D	2,542	$13.17	587,035	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
3	Common	Class A Common Stock	2026-08-15	F	D	5,224	$13.17	581,811	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.
4	Common	Class A Common Stock	2026-08-15	F	D	4,229	$13.17	577,582	D	—	—	(F1) Represents shares withheld automatically by the Issuer to cover required tax withholding obligations due at settlement of restricted stock units previously reported in Table I as Class A Common Stock.