Form 4 for CELH Celsius Holdings, Inc.
Accepted 2025-12-23 00:00:00 ET · period of report 2025-12-19 · accession 0001829126-25-010292 · SEC index · Original document
Summary rows
Aggregated the way they appear in lists: one row per insider, transaction code and security table.
| X | Filed | Traded | Ticker | Insider | Title | Type | Price | Qty | Owned | ΔOwn | Value |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DMI | 2025-12-23 | 2025-12-19+ | CELH | Milmoe William H. | 10% | J - Other | $38.79 | -355.4K | 14.48M | -2% | -$13.78M |
| DMI | 2025-12-23 | 2025-12-19+ | CELH | Milmoe William H. | 10% | J - Other | $0.00 | -355.4K | 0 | -100% | $0 |
Purchase Sale Sale after option exercise All abbreviations
Every reported transaction
| # | Table | Security | Date | Code | A/D | Shares | Price | Owned after | Own | Exercise / expiry | Underlying | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Common | Common Stock | 2025-12-19 | J | D | 115,374 | $38.79 | 14,602,396 | I See Footnote | — | — | (F1) The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares |
| 2 | Common | Common Stock | 2025-12-23 | J | D | 120,000 | $38.79 | 14,362,396 | I See Footnote | — | — | (F1) The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares |
| 3 | Common | Common Stock | 2025-12-22 | J | D | 120,000 | $38.79 | 14,482,396 | I See Footnote | — | — | (F1) The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares |
| 4 | Derivative | Variable Prepaid Forward Sale Contract (obligation to sell) | 2025-12-19 | J | D | 115,374 | $0.00 | 0 | I See Footnote | — · — to — | 115,374 Common Stock | (F2) On December 19, 2025, December 22, 2025, and December 23, 2025, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on January 19, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, CD elected full physical settlement. (F4) On each of December 18, 2025, December 19, 2025, and December 22, 2025, the Settlement Price was greater than the Cap Price. Accordingly, CD transferred to the buyer a number of CELH shares and the buyer paid CD amounts in cash determined pursuant to the formula above. (F3) In full physical settlement of each of these three tranches, the contract for the VPF obligated (i) CD to deliver to the buyer 115,374 shares (with respect to the December 19, 2025 settlement) and 120,000 shares (with respect to each of the December 22, 2025 and December 23, 2025 settlements) (in each case, adjusted for stock splits) of CELH common stock T+1 (the "Share Number") following the maturity of these tranches (occurring on December 18, 2025, December 19, 2025, and December 22, 2025), and (ii) the buyer to pay CD an amount in cash equal to: (a) if the volume-weighted average price of CELH common stock on the maturity date for the tranche (each, a "Settlement Price") was greater than $29.0933 (the "Floor Price"), but less than or equal to $38.7911 (the "Cap Price"), the product of (x) the Share Number and (y) the excess of Settlement Price over the Floor Price; and (b) if Settlement Price was greater than the Cap Price, the product of (x) the Share Number and (y) $9.6978. (F1) The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares |
| 5 | Derivative | Variable Prepaid Forward Sale Contract (obligation to sell) | 2025-12-22 | J | D | 120,000 | $0.00 | 0 | I See Footnote | — · — to — | 120,000 Common Stock | (F2) On December 19, 2025, December 22, 2025, and December 23, 2025, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on January 19, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, CD elected full physical settlement. (F4) On each of December 18, 2025, December 19, 2025, and December 22, 2025, the Settlement Price was greater than the Cap Price. Accordingly, CD transferred to the buyer a number of CELH shares and the buyer paid CD amounts in cash determined pursuant to the formula above. (F3) In full physical settlement of each of these three tranches, the contract for the VPF obligated (i) CD to deliver to the buyer 115,374 shares (with respect to the December 19, 2025 settlement) and 120,000 shares (with respect to each of the December 22, 2025 and December 23, 2025 settlements) (in each case, adjusted for stock splits) of CELH common stock T+1 (the "Share Number") following the maturity of these tranches (occurring on December 18, 2025, December 19, 2025, and December 22, 2025), and (ii) the buyer to pay CD an amount in cash equal to: (a) if the volume-weighted average price of CELH common stock on the maturity date for the tranche (each, a "Settlement Price") was greater than $29.0933 (the "Floor Price"), but less than or equal to $38.7911 (the "Cap Price"), the product of (x) the Share Number and (y) the excess of Settlement Price over the Floor Price; and (b) if Settlement Price was greater than the Cap Price, the product of (x) the Share Number and (y) $9.6978. (F1) The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares |
| 6 | Derivative | Variable Prepaid Forward Sale Contract (obligation to sell) | 2025-12-23 | J | D | 120,000 | $0.00 | 0 | I See Footnote | — · — to — | 120,000 Common Stock | (F2) On December 19, 2025, December 22, 2025, and December 23, 2025, CD settled three tranches of a prepaid variable forward sale transaction (the "VPF") entered into on January 19, 2023 with an unaffiliated third-party buyer. For these three tranches of the VPF, CD elected full physical settlement. (F4) On each of December 18, 2025, December 19, 2025, and December 22, 2025, the Settlement Price was greater than the Cap Price. Accordingly, CD transferred to the buyer a number of CELH shares and the buyer paid CD amounts in cash determined pursuant to the formula above. (F3) In full physical settlement of each of these three tranches, the contract for the VPF obligated (i) CD to deliver to the buyer 115,374 shares (with respect to the December 19, 2025 settlement) and 120,000 shares (with respect to each of the December 22, 2025 and December 23, 2025 settlements) (in each case, adjusted for stock splits) of CELH common stock T+1 (the "Share Number") following the maturity of these tranches (occurring on December 18, 2025, December 19, 2025, and December 22, 2025), and (ii) the buyer to pay CD an amount in cash equal to: (a) if the volume-weighted average price of CELH common stock on the maturity date for the tranche (each, a "Settlement Price") was greater than $29.0933 (the "Floor Price"), but less than or equal to $38.7911 (the "Cap Price"), the product of (x) the Share Number and (y) the excess of Settlement Price over the Floor Price; and (b) if Settlement Price was greater than the Cap Price, the product of (x) the Share Number and (y) $9.6978. (F1) The Reporting Person is the manager of CD Financial LLC ("CD") and a trustee of the Carl DeSantis Revocable Trust, which owns a 99% beneficial interest in CD. CD is the record holder of the shares which are the subject of this report. The Reporting Person has shared voting and dispositive power with respect to such shares |